A multiobjective retail service location model for fastfood restaurants

Hokey Min

Omega, 1987, vol. 15, issue 5, 429-441

Abstract: Traditionally, most existing retail location models largely ignore the behavioral aspect of locational strategies. On the other hand, a few of the existing behavioral models of retail store choice are aspatial at best. This paper designs a multiobjective retail location decision model which not only considers the behavioral and spatial aspects of location scenarios, but also takes advantage of systematic sequential decision process. The model has been applied to solve 'real-world-like' fastfood restaurant location problems which were based on the actual data.

Date: 1987
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