Managing new product time to market using time-cost trade-off methods

Eric W Haffner and Robert J Graves

Omega, 1988, vol. 16, issue 2, 117-124

Abstract: The timing of a new product introduction is critical to the success of the product. A late product will not have as great a return on investment if it enters a saturated market, contains outdated technology or incurs increased development costs. To maintain the planned market entry of a product network techniques such as time-cost trade-off may be used. The time-cost trade-off method, however, does not explicitly include the costs of late market entry. The method presented here incorporates the marketplace costs within the time-cost trade-off framework.

Date: 1988
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