A case study of production expansion planning in a soft-drink manufacturing company

Tce Cheng and Cb Chiu

Omega, 1988, vol. 16, issue 6, 521-532

Abstract: This paper discusses the problem of production expansion planning in a soft-drink manufacturing company. We first formulate the problem as a large-scale transportation problem by making some realistic simplifications. We then program the transportation algorithm on a spreadsheet software to help solve the problem on a microcomputer. Through this case study we demonstrate how some standard OR technique can be combined with low-cost microcomputers to become an effective management tool to handle complex management decision problems.

Date: 1988
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