Economic and psychological explanations for strategic persistence

C Schwenk and M-Je Tang

Omega, 1989, vol. 17, issue 6, 559-570

Abstract: Strategic management researchers are showing increasing interest in the question of why companies persist in questionable strategies. In this paper, two types of explanations for strategic persistence are discussed. Specific explanations from the economic and psychological perspectives are reviewed. An integrated approach is developed which shows how economic and psychological factors may interact to encourage this type of persistence.

Keywords: strategic; management; decision-making; escalating; commitment (search for similar items in EconPapers)
Date: 1989
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Citations: View citations in EconPapers (8)

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