DPP decision support in retail merchandising

C Doherty, J Maier and L Simkin

Omega, 1993, vol. 21, issue 1, 25-33

Abstract: To support merchandising decisions the concept of a model is described, measuring direct product profitability (DPP). The case example of the development process is based on experiences with a clothing retailer in the UK.

Keywords: retailing; decision; support; DPP; marketing; modelling (search for similar items in EconPapers)
Date: 1993
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/0305-0483(93)90036-K
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jomega:v:21:y:1993:i:1:p:25-33

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01

Access Statistics for this article

Omega is currently edited by B. Lev

More articles in Omega from Elsevier
Bibliographic data for series maintained by Catherine Liu ().