Idealized design: Creative corporate visioning

R. L. Ackoff

Omega, 1993, vol. 21, issue 4, 401-410

Abstract: Corporate visions are frequently illusions or delusions. To be effective, a vision should consist of an operationally meaningful description of the organization its stakeholders would have if they could have any organization they wanted--without constraints. It should be a consensus formulation in which all the stakeholders or their representatives have had a hand. Such a description is an idealized design of the organization involved. How such a vision/design can be formulated and used, and its effects on the organization are discussed here.

Keywords: design; corporate; vision; learning; organization; structure (search for similar items in EconPapers)
Date: 1993
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