Hybrid strategies as a strategic challenge -- the case of the German automotive industry

Heike Proff

Omega, 2000, vol. 28, issue 5, 541-553

Abstract: As the pressure of international competition has grown, so too has the demand for hybrid business unit strategies. They combine the competitive advantages of low costs and differentiation. There are both empirical and theoretical arguments for their use. The possibilities and limits of these strategies and their growing importance for different market segments are illustrated with reference to the German automotive industry.

Keywords: Business; unit; strategies; Hybrid; strategies; Price; premium; Automobile; industry (search for similar items in EconPapers)
Date: 2000
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Citations: View citations in EconPapers (11)

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