 User segmentation of online music services using fuzzy clusteringMuammer Ozer Omega, 2001, vol. 29, issue 2, 193-206 Abstract: Given the rapid growth of the Internet, companies are trying to take advantage of its offerings, differentiate themselves from their competitors and be more competitive. These objectives can be achieved by providing personalized and enhanced customer service. As different people can use an online service for different reasons, fuzzy clustering can be useful to identify homogenous groups of potential users and to develop customized strategies for each group, thus enabling companies to increase the personalization of their services and to improve their customer service. This study focuses on the online music industry and presents an application of fuzzy clustering. The results show that there exist homogeneous groups among the potential users of an online music service and that there are differences among the groups with respect to their attitudes, interests, and opinions about the service and computers. Keywords: Application; Case; study; Fuzzy; clustering; and; marketing (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jomega:v:29:y:2001:i:2:p:193-206 Ordering information: This journal article can be ordered from Access Statistics for this article Omega is currently edited by B. Lev More articles in Omega from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to econpapers@oru.se.
EconPapers is hosted by the
School of Business at Örebro University.