Factors affecting companies' telecommunication service selection strategy

Deok-Joo Lee and Jae-Kyoung Ahn

Omega, 2007, vol. 35, issue 5, 486-493

Abstract: There have been significant technological changes in the telecommunication industry during the last two decades. Owing to those technological advances, many advanced application services have been introduced. Thus the proper selection and the efficient use of the telecommunication service among various alternatives at hand is key for ensuring the whole business competitiveness. The purpose of this study is to analyze the telecommunication service selection strategy of companies in the viewpoint of technology selection strategy. This study explores the factors to be considered by business customers when choosing the telecommunication service, identifies strategic dimensions in formulating telecommunication service selection strategy, and classifies companies into strategic groups by the each company's relative importance of strategic dimensions in selecting a telecommunication service. Finally, the characteristics of telecommunication service strategy of each strategic group are examined.

Keywords: Technology; selection; strategy; Telecommunication; service; Strategy; group (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (2)

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