Multi-attribute group decision making with aspirations: A case study

Bo Feng and Fujun Lai

Omega, 2014, vol. 44, issue C, 136-147

Abstract: It is common that a decision maker′s utility depends on the degree to which the attribute performance matches the aspiration. However, aspiration is not considered in the traditional multi-attribute decision making (MADM) approaches. Using the Strategic Freight Forwarder Selection of China Southern Airlines (CSA) as a backdrop, this study proposes an integrated MADM approach for problems with consideration of decision maker’s aspirations. By solving the case problem of CAS, the proposed approach demonstrates its superiority. It helps managers make more robust and reliable decisions and also provides managers with a coefficient to help them readily check the group consensus. In addition, the approach can accommodate complex decision data, such as numerical values, interval numbers, linguistic terms and uncertain linguistic terms.

Keywords: Group decision making; Multi-attribute; Aspiration utility function; Case study (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

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DOI: 10.1016/j.omega.2013.07.003

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