Sampling information in new product marketing

S. A. Conrad

Omega, 1976, vol. 4, issue 1, 93-96

Abstract: The traditional evaluation of a new product proposal is a determination of the break-even volume, with no consideration of the uncertain nature of the data. In this paper sampling information is used to reduce uncertainty. The optimal number of customers to be sampled is determined for a proposal formulated in terms of an expected market share.

Date: 1976
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