Marketing segmentation research--An application to bank services
Rl Fitts and
Jb Mason
Omega, 1977, vol. 5, issue 2, 207-214
Abstract:
The research reported here analyses data relating to bank services obtained by a stratified random sampling technique using stepwise linear regression and canonical correlation for the purpose of illustrating the application of segmentation principles to marketing research.
Date: 1977
References: Add references at CitEc
Citations:
Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/0305-0483(77)90103-7
Full text for ScienceDirect subscribers only
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:eee:jomega:v:5:y:1977:i:2:p:207-214
Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01
Access Statistics for this article
Omega is currently edited by B. Lev
More articles in Omega from Elsevier
Bibliographic data for series maintained by Catherine Liu ().