Market representation in the motor industry

Jdw Morecroft and Cdt Watson-Gandy

Omega, 1977, vol. 5, issue 6, 699-707

Abstract: A model is described to determine the best location for motor car dealers and the area they should serve. The method described uses a spatial interaction model and measures sales potential. The model has possible application with other consumer durables or in locating salesmen.

Date: 1977
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