Managerial style and the design of decision aids

Martin De Waele

Omega, 1978, vol. 6, issue 1, 5-13

Abstract: A science of managerial decision making and of aids to management describes the nature and dynamics of decision making. This article proposes one possible descriptive framework of decision making styles for marketing and product managers. It has consequences for both communication between designer and manager and the design of the aids. A decision aid is, per definition, an aid designed to assist a manager of a particular style in making decisions. Different kinds of decision aids can be conceived to match different styles, along certain criteria. Several linkage criteria between aids and styles will be briefly explored here.

Date: 1978
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