Adapting production for private label goods

Rs Stainton

Omega, 1978, vol. 6, issue 4, 363-366

Abstract: Linear Programming (LP) is a valuable tool of operational research and has been applied successfully to problems of production scheduling, particularly in the process industries. It is dependent to a large degree on forecasts of demand for the products: when demand is erratic, production scheduling suffers, whatever the technique employed. LP is sometimes adopted, however, in situations which do not necessarily warrant its use. Such a case arose when considering the production difficulties of private label goods in the food industry. The problem was eventually modified with the full cooperation of management, despite initial opposition. The solution found was to adapt as a company to market conditions, instead of forcing the production function to operate within artificial constraints.

Date: 1978
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