An application of catastrophe theory to management science process

Rj Graham and J Seltzer

Omega, 1979, vol. 7, issue 1, 61-66

Abstract: Practicing management scientists often complain of the alleged irrational behavior on the part of the managers they are trying to serve, particularly when a manager suddenly and unexpectedly shifts behavior from one of support to one of resistance. The authors feel such behavior is only believed to be irrational because the management scientist is using the wrong mental model when projecting past behavioral patterns into the future. This paper attempts to solve this problem by using the newly developed catastrophe theory to develop a different model where sudden shifts in behavior are considered perfectly rational and explainable. The basic implication that is drawn from this new model is that successful implementation of management science depends on a sequence of interactions with the ultimate model user and that care in the structuring of these interactions can greatly enhance the probability of eventual user acceptance.

Date: 1979
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