A case study in venture management

Wh Jones and Mh Oakley

Omega, 1979, vol. 7, issue 1, 9-13

Abstract: This paper examines the venture concept as a means of stimulating new product development within large companies. The literature reveals a significant difference between the venture idea as originally conceived in North America and as applied in European companies. A case study of a UK venture experiment is then presented which clearly demonstrates the resistance to substantive change which may characterise large organisations.

Date: 1979
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