Business forecasting: the good news and the bad

Dp Gregg

Omega, 1980, vol. 8, issue 3, 361-374

Abstract: This paper records a personal view of the wide range of problems, philosophical and pragmatic, currently afflicting 'business forecasting'. It is based on several years experience in both forecasting methodology development and direct project work with decision makers. The paper is not intended as a review of the current consensus, academic or otherwise but to engage in 'constructive criticism'. In doing so the author has attempted to keep to the desired structure of 'decision makers perception', 'methodology criticised' and 'development suggestions' but the nature of the problem demands a more interactive approach which has resulted in fuzzy sets rather than distinct clusters of topics.

Date: 1980
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