Journal of Retailing and Consumer Services

2008 - 2025

Current editor(s): Harry Timmermans

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 85, issue C, 2025

I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images

Yongdan Liu, Matthew Tingchi Liu and Yutong Ma

Improving consumer satisfaction through shopping app features: A Kano-based approach

Kathrin Sinemus, Stephan Zielke and Thomas Dobbelstein

Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction

Zhitang Li, Peng He and Henry Xu

How to present food images on packaging? The influence of aesthetics design on consumers' perceived healthiness

Linfeng Hu, Sainan Wang, Jiehui Zheng and Qianwen Xu

Research on the impact of matched effects between green advertising appeals and product type on consumer purchase intention

Fei Zhang, Yi Zhang, Shiyu Liao, Xingjian Zhou and Xiaogang Ma

Unpacking conflicting evaluations and ambivalence in online hotel booking: The moderating role of perceived enjoyment in user retention

Yixiu Yu, Fred Davis, Eric Walden and Ofir Turel

E-commerce enterprise flexibility leading to better customer perception

Wieslaw Urban and Buraczyńska, Barbara

Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail

Jiarui Li and Jiyun Kang

Optimizing gift card and pricing strategies in the presence of double mental discounting

Jie Cui and Jingming Pan

Measuring technology acceptance over time using transfer models based on online customer reviews

Daniel Baier, Andreas Karasenko and Alexandra Rese

Retraction notice to “Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research†[J. Retailing and Consum. Serv. 81 (2024) 104031]

Zerong Wang, Zeen Wang, Denisa Rinprasertmeechai and Saechoen Worawan

The way out – Customer benefits and self-service satisfaction in cashierless shopping systems

Carsten D. Schultz and Friederike Paetz

Tailoring explanations in conversational recommendations: The impact of decision contexts and user interfaces

Qian Qian Chen, Li Min Lin and Youjae Yi

AI service may backfire: Reduced service warmth due to service provider transformation

Xingyang Lv, Yufan Yang, Dazhi Qin and Xiaoyan Liu

Less colorful = purer? The effect of packaging colorfulness on product purity perception

Zhiyuan Huang and Xiaohe Dai

Signaling cost to distributive fairness sensitive customers with price guarantee window

Zhiguo Li, Qianqian Cao, Xiaoyuan Xu and Hongwu Zhang

Decoding influencer marketing effectiveness on instagram: Insights from image, text, and influencer features

Yu-Hsiang Hsiao and Yi-Yi Lin

Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention

Yanping Gong, Rong Huang, Zhuo Chen, Yongdan Liu and Yuxuan Tan

How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach

Ruipeng Wang and Yuhong Tai

Improving customer retention in taxi industry using travel data analytics: A churn prediction study

A.L.D. Loureiro, Miguéis, V.L., à lvaro Costa and Michel Ferreira

Dynamic prediction of product competitive position: A multisource data-driven competitive analysis framework from a multi-competitor perspective

Yanlai Li, Huiru Yu and Zifan Shen

Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value

Hao Liu, Peilin Zhang, Hongqing Cheng, Najmul Hasan and Raymond Chiong

Influencing mechanisms of live streamer's language strategies on product sales

Xiangyang Ma, Jiawen Ren, Xianghui Khor, Ruina Wang, Tieshan Li and Xiaoping Lang

Effect of infrastructure and technological factors on slum online commerce and product delivery: A structural functionalism perspective

Abdul Karim Armah, Jinfa Li and Mengdi Wei

Fun or warm: How conversational style boosts customer engagement

Debashree Roy Bhattacharjee, Abhisek Kuanr, Debasis Pradhan and Tapas Ranjan Moharana

Digital daydreams: Exploring consumer motivations for engaging with the metaverse

Sigma Soni, Parvinder Arora, Dharun Kasilingam and Varsha Jain

Effects of crisis-induced inflation on purchasing and consumer behavior in Germany

Theresia Mennekes and Hanna Schramm-Klein

The power of personal losses: How the loss-gain frame influences public green participation intentions

Chunfeng Chen, Depeng Zhang, Lu Zhu and Junbao Wu

When algorithms meet emotions: Understanding consumer satisfaction in AI companion applications

Nikee Silayach, Rajeev Kumar Ray, Navneet Kumar Singh, Devi Prasad Dash and Amit Singh

Helpful or harmful? A curvilinear perspective on AI agent anthropomorphism in service failure tolerance

Ruoran Liu, Jin-Xing Hao, Yan Yu and Wei Shan

Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals

Yanghee Kim, Wei Tian, Taewoo Roh, Seojin Stacey Lee and Minwoo Lee

Empathetic creativity as a ‘shield’: A dual-path study of the impact of artificial intelligence usage on employee work outcomes

Yuchen Jiao, Yuling Huang, Tong Wen and Mengyan OuYang

From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices

Amirhossein Najafabadiha, Ying Wang and Ehsan Javanmardi

The higher the better? A study on the dark side of high engagement atmosphere in live streaming sales on consumer post-purchase satisfaction

Xiaojun Fan, Wenxia Tao, Haowei Yu and Zheng Wang

How emotions in online reviews affect movie sales: Evidence from Hollywood

Rahat Ullah, Muhammad Aftab Alam and Atya Zeb

Review lifecycle analytics and importance–obsolescence analysis: A data-driven design approach to product circularity

Jisoo Won, Jiyeong Son and Minjung Kwak

Sustainability-driven fashion: Unpacking generation Z’s second-hand clothing purchase intentions

Anna Prisco, Irene Ricciardi, Martina Percuoco and Vincenzo Basile

Consumer behavior toward cultured meat in the foodservice industry: Insights from IPA and fsQCA analysis on shifting trends

Lanji Quan and Heesup Han

Walking on the tightrope: Unveiling the addictive power of hedonic motivations and marketing stimuli

Laura Carmen Heredero, Carmen Camarero and Rodríguez-Escudero, Ana Isabel

Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands

Muhammad Shahzeb Fayyaz, Amir Zaib Abbasi, Sanjeev Kumar, Ammar Qureshi, Khalil Hussain and Lakhi Muhammad

Multicategory choice modeling by recurrent neural nets

Harald Hruschka

The effects of regulatory focus, processing disfluency, and shopping goals on consumer perceptions of range-of-savings claims in retailers’ mobile ads

Kikyoung Park and Gangseog Ryu

Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience

Wenjie Li, Graciela Corral de Zubielqui and Sally Rao Hill

Is streamer live-stream favorable to merchant live-stream? The effect of pre- and post-effort

Tong Wang

Striking the right balance: Customising return policy leniency for managing customer online return proclivity and satisfaction

Quang Huy Duong, Li Zhou, Meng Meng, Le Thuy An Dang and Tiep Duy Nguyen

Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail

Farzaneh Darbanian, Patrick Brandtner, Taha Falatouri, Mehran Nasseri and Sina Mirshahi

Love deepens hatred! AI immorality and users’ love-becomes-hate phenomenon

Jiaxuan Li, Mingxing Han and Qinjian Yuan

Volume 84, issue C, 2025

Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention

Xueying Wang and Yuexian Zhang

Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk

Alotosh Datta, Bikash Koli Dey, Shaktipada Bhuniya, Isha Sangal, Buddhadev Mandal, Mitali Sarkar, Rekha Guchhait, Biswajit Sarkar and Baishakhi Ganguly

Mining the truth: A text mining approach to understanding perceived deceptive counterfeits and online ratings

Murad Moqbel and Aarushi Jain

I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being

Md. Jakir Hossain, Chang, Hyo Jung (Julie) and Robert Paul Jones

Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce

Abhishek Kashyap, Om Ji Shukla, Rupesh Kumar, Md Mahmudul Alam and Sarbjit Singh Oberoi

The busier, the more outcome-oriented? How perceived busyness shapes preference for advertising appeals

Xiaoqin Wang, Xinying Han, Zhangjian Wu, Jiangang Du and Liya Zhu

Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality

Farlane S. Rumokoy and Frank, Björn

Cafe geography tells how locations vary across retail models

Feng Gao, Zexia Wang, Shunyi Liao, Wangyang Chen, Guanyao Li and Zhenzhi Jiao

Neuro-signaling techniques in advertisement endorsements: Unveiling consumer responses and behavioral trends

K. Adalarasu, K. Ghousiya Begum, M. Vishnu Priyan, C. Devendranath and G.V. Sriram

The mediating effect of user satisfaction and the moderated mediating effect of AI anxiety on the relationship between perceived usefulness and subscription payment intention

Yang Liu, Younggeun Park and Huizhong Wang

Exploring participation intentions in metaverse-based retail stores: Implications for commute reduction

Rajesh Kumar Singh, Pooja Goel, Aashish Garg and Ilse Struweg

Understanding how narrative attributes of sponsored food vlog affect viewers' engagement: Evidence from Egypt

Ahmed Elshazly, Jun Yan and Ahmad Ghaith

Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry

Benedikt M. Brand

Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience

Bibaswan Basu, Subhadeep Mandal and Arpan Kumar Kar

Linking components of social media usage to psychological distress: Integrating the situational theory of problem-solving and social capital theory

Wei Tian, Feroz De Costa, Amir Rizaan Abdul Rahiman and Taewoo Roh

Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude

Siyu Che, Xiaotong Jin, Guanghua Sheng and Zhengnan Lin

How social crowding undermines happiness from experiential purchases more than material purchases

Yingying Du and Yun Liu

Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer

Xiankun Peng, Zehua Xiang and Ting Ji

Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers

Naman Sreen, Ankit Mehrotra, Rsha Alghafes and Vaishali Agarwal

Service employees’ workplace incivility and career regret: Mediation of organizational dehumanization and moderation of psychological safety

Gyeongpyo Shin, Won-Moo Hur and Yuhyung Shin

How do sales promotions, communication agents, and psychological contracts determine purchase hesitation? Evidence from live stream influencers’ fan groups

Liangbo Zhang, Xueying Wang, Salman Majeed and Zhimin Zhou

Influential factors of streamer popularity in the live streaming platform

Shuhui Guo, Huan Chen, Bitao Dai, Mengning Wang, Shuo Liu, Cheng Zhang, Shan Liu and Xin Lu

Natural intelligence in autonomous vehicles: Redefining the path to human-centric adoption

Lakshmi Ganesh Banda and Shalini Chandra

Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers’ perception and product preference

Jiuqi Chen, Peixuan Wu, Yushi Jiang and Linxiang Lv

Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms

Wensheng Huang, Xiaochen Wang, Qianyao Zhang, Junhui Han and Runtong Zhang

The interactive effect of recommendation subjects and message types on consumers' suboptimal food purchase intentions

Sinan Li, Xinmin Huang, Yunying Sheng and Kai Chen

Algorithm-based augmented reality increases website visit duration and total online purchase amount: Role of mindfulness

Tseng-Lung Huang and Ben S. Liu

The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences

Lala Hu, Mirko Olivieri, Marta Giovannetti and Elena Cedrola

Exploring moral hazard and adverse selection in the context of greenwashing and organic product consumption

Wutthiya Aekthanate Srisathan and Phaninee Naruetharadhol

“Being†with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love

Maria Vernuccio, Sara Boccalini and Michela Patrizi

Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services

Yangyang Lu and Jing Zhang

Exploitative leadership and service employees’ emotional labor: The roles of psychological distress and spousal support

Jingyou Zhao, Niantao Jiao and Mingyan Han

How AI enhances employee service innovation in retail: Social exchange theory perspectives and the impact of AI adaptability

Suhyoung Ahn, JungKun Park and Sangbeak Ye

Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection

Qihuan Chu, Ziqiong Zhang, Tung-Ju Wu and Zili Zhang

Key determinants of purchase intentions for geographical indication agricultural products: A hybrid PLS-SEM and ANN approach

Zhe Lv

How perceived social media influences consumers’ WOM on social media: The moderating impact of fear of negative evaluation

Bozkurt, Sıddık

More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce

Yang Yang, Jichang Zhao and Yashuai Li

Exploring the moderating role of ethics position between community commitment and oppositional loyalty in Huawei's brand communities

Guo Cheng, Wenjie Li, Dongyang Si, Dalin Li and Xiaoyun Han

How to introduce? The effects of new product preannouncement content on consumer engagements in enterprise social media

Man Chen, Xiaofei Zhang and Feng Wang

Platforms empower: Mining online reviews for supporting consumers decisions

Peng Wu, Shiyong Sun, Ligang Zhou, Yao Yao and Muhammet Deveci

Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism

Alisara Rungnontarat Charinsarn and Mark Speece

Digitally empowered green public services in environmentally vulnerable areas: Insights from SEM-ANN analysis

Tian Sun, Kaisheng Di, Jin Hu, Qiumei Shi and Muhammad Irfan

Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers

Sara Alida Volkmer and Martin Meißner

When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce

Qian Wang, Xinlin Yao, Xixi Li, Xiangbin Yan and Ruihao Li

Unpacking when and how business analytics affect firm performance and customer satisfaction: A longitudinal examination

Mutasim Alfadhel

Smart product brands – The interrelation of smart products and buyer personality traits

Friederike Paetz and Carsten D. Schultz

“From expectations to frustrationsâ€: Dissecting negative experiences to understand negative word-of-mouth in online grocery services

Sk Abu Khalek, Debasmita Dey, Anirban Chakraborty and Tamal Samanta

Integrating game theory and data-driven optimization models for online retailers with reusable packaging adoption

Xianhao Xu, Ruiting Yue, Bingnan Yang and Zhiwen Li

“Planting†meat substitutes in the meat shelf: An online and two supermarket field experiments to explore the effect of placing meat substitutes next to meat

M. van der Meer, E.M. Schruff-Lim, M.C. Onwezen and A.R.H. Fischer

I am too young for this! A moderated-mediation model of metaverse commerce resistance

Keng-Boon Ooi, Jun-Jie Hew, Eugene Cheng-Xi Aw, Tat-Huei Cham, Chieh-Yu Lin and Garry Wei-Han Tan

Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages

Yue Chen, Yong Wang, Jing Zheng, Yimin Song and Yue Wen

Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication

Shahid Hussain, Pi-Shen Seet, Asim Qazi, Abdul Salam, Saalem Sadeque and Sanaullah Shar

Exploring sustainable consumer behaviour in retail: A teacher-student model framework for socio-economic insights

Sumit Tripathi and Roma Trigunait

The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging

Daria Plotkina, Landisoa Rabeson and Silke Bambauer-Sachse

Providing social support in technology-based service encounters: Activating intrinsic motivations to create better outcomes

Marjan Aslan and Byron W. Keating

Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication

Rasha Dahrouj, Omar Itani, Linda D. Hollebeek, Hossein Eslami and Abdul-Nasser Kassar

Service ads in the era of generative AI: Disclosures, trust, and intangibility

Jamie L. Grigsby, Meg Michelsen and Zamudio, César

Revitalizing retail: The roles of functionality and recreation in shaping mall experiences in a changing retail era

Shaked Gilboa, Iris Vilnai-Yavetz and Vince Mitchell

Behind the screens. Privacy and advertising preferences in VoD —the role of privacy concerns, persuasion knowledge, and experience

Paliński, Michał, Bartosz Jusypenko and Wojciech Hardy

From familiarity to acceptance: The impact of Generative Artificial Intelligence on consumer adoption of retail chatbots

Marta Arce-Urriza, Raquel Chocarro, Cortiñas, Mónica and Marcos-Matás, Gustavo

Artificial intelligence digital employees and sustainable innovation in online retail: The mediating role of ambidextrous green innovation and the moderating role of ethical anxiety

Shaofeng Wang and Hao Zhang

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN

Irfan Hameed, Bibi Zainab, Umair Akram, Woo Jia Ying, Chesney Chan Xing and Kamran Khan

Unraveling how poor logistics service quality of cross-border E-commerce influences customer complaints based on text mining and association analysis

Yu Zhang and Huimin Huang

An algorithmic marketing approach to analyzing consumer well-being: Incorporating psychological factors in customer loyalty

Yu Zhao and Michiko Tsubaki

Exploring the impact of targeted communication on customer experience: A natural experiment

Rocco Caferra, Dario Antonio Schirone, Paola Tiranzoni and Andrea Morone

A new social media programme for brands? A study of the relationship between virtual influencers and brand followers

Zhiwei Guo, Hongtao Yang and Wang Yang

Bridging Digital Product Passports and in-store experiences: How augmented reality enhances decision comfort and reuse intentions

Kishokanth Jeganathan and Andrzej Szymkowiak

Generating product reviews from aspect-based ratings using large language models

Prince Pandey and Jyoti Prakash Singh

Identifying targeted needs from online marketer- and user-generated data

Ye Bai and Grace Yu-Buck

Understanding user motivations for goal disclosure on social media: Structure, measurement and impact on goal attainment

Jian Li, Yanping Gong, Chunyan Chen and Qing Ouyang

Artificial intelligence in live streaming: How can virtual streamers bring more sales?

Yaping Chang, Han Wang and Zhenjiang Guo

Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness

Guangkuan Deng, Jiayi Kang, Lijuan He and Ying Xu

The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective

Camila Lee Park and Mauro Fracarolli Nunes

Consumers' questions as nudges: Comparing the effect of linguistic cues on LLM chatbot and human responses

Qian Wu and Han Zheng

An innovative method for improving hotel service using implicit requirement generation and quality function deployment

Meng Zhao, Yimai Zhang, Chenxi Zhang and Yaqi Wang

Temporal buffering: Exploring how temporal distance affects consumers’ reactions to product recalls

Qianwen Shao, Yi-Na Li, Yang Liu, Zhi Li, Jingjing Tian and Jiuchang Wei

Financial services mistreatment, financial access, and financial well-being: A causal mediation analysis

Julie Birkenmaier, Yingying Zhang and Jin Huang

Chatbots at the frontline: Unveiling antecedents of customers’ willingness to accept chatbot intervention in service recovery

Wen-Hai Chih, Kai-Yu Wang and Hope Wilfred Banda

Predicting retail shop number against roadside tree canopy shade: A national wide demonstration across 148 cities of China

Yifeng Liu, Xinyu Wang, Hongxu Wei and Zhanhua Cao

Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam

Hoang Tran Phuoc Mai Le, Phuong Van Nguyen and Peter Stokes

Recovering customer satisfaction after a chatbot service failure – The effect of gender

Alexandra Rese and Lennart Witthohn

Enhancing social media engagement: Speech act strategies across influencer types

Xing Fang, Seong Kyoung Shin and Xingyu Huang

Retailing education as panaceas: Exploring the effects of knowledge transfer on organizational and employee outcomes

Hyowon Hyun, Weon Sang Yoo and Yuhsuan Chen

The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce

Lijuan Luo, Ling Liu, Yujie Zheng and Yuwei Wang

Exploring multimodal factors in online reviews: A machine learning approach to evaluating content effectiveness

Yuhao Zhang, Qianru Li and Jinzhe Yan

Blockchain meets luxury: The role of NFT authentication in luxury retail platforms

Jisu Jang and Jiyun Kang