Journal of Retailing and Consumer Services

2008 - 2025

Current editor(s): Harry Timmermans

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 87, issue C, 2025

Unpacking preferences for surprise subscription boxes - A Kano-based study of present, former, and non-users: Ellen Van Droogenbroeck and Kim Willems
Do all the service attributes matter? Application of customer review-based attribute extraction considering brand status: Da Yeon Kim, Hae Jin Seo and Tae Ho Song
The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse: Jungkeun Kim, Areum Cho, Tae Hyun Baek, Jooyoung Park and Joonheui Bae
Healthcare influencer-follower relationships: The roles of truthful endorsement and endorsement overload: Monica Priyadarshini Roy and Chandrasekaran Padmavathy
A path from multichannel customer data to real-time personalization: Predicting customersâ€™ psychological traits through machine learning: BlÃ¶mker, Jan and Carmen-Maria Albrecht
Strategic roadmapping for the future of retail healthcare: Sunil Kumar Yadav, Surabhi Singh, Tata Sai Vijay and Shiwangi Singh
When the elephant aligns with the ant: Brand prominence strategies in asymmetric Co-branding: Bingxin Tang, Bei Lyu and Ziyuan Wan
Stand strong or Step Back: Exploring resilience and customer incivility in the retail context: Pragya Gupta, Rsha Alghafes, Vikram Kumar Sharma and Sangeeta Khorana
The effect of risk on purchase confidence and subsequent purchase intention: The moderating role of product container haptic sensations: Marine Kergoat, Charlotte Lecuyer and Thierry Meyer
The impact of service agent type on satisfaction in green purchasing: A comparative study of AI and human agents: Sunhwa Choi and Youjae Yi
Is this review Helpful? How product gender, verification, and valence shape perceived helpfulness: Sevincgul Ulu, Can Uslay and Yeniyurt, Sengun (Shen)
The art and impact of narrative: How streamer narrative styles shape consumersâ€™ purchase intention: Kai Zhang, Biao Luo, Juanjuan Yan and Xiuzhen Weng
A general framework for retailer competition under elastic demand and quantity-dependent transport costs: Rosa-Branca Esteves and Francisco Carballo-Cruz
Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics: Hui Xia, Longyun Zhang, Junjie Chen and Xinchun Wang
Snack dilemma: How vending machines influence choice of virtue and vice foods: Agnese Perfetti, Rocco Pietrini, Daniele Scarpi and Giacomo Gistri
Understanding the impact of digital cue on consumer e-WOM for plant-based food: A situational experiment to explore the roles of sensory experience and social influence: Ruqiu Ma and Bei Zhang
Too pretty to resist? Exploring the impact of virtual influencersâ€™ beauty level on consumer reactions: Hui Xia, Yuqing Yang and Xinchun Wang
When found, it is expensive! The influence of perceived justice and anger in out-of-stock followed by over-price scenarios: Marcelo Carvalho, Evandro Luiz Lopes, Luis F. Martinez and Eliane Herrero
Shaping consumer purchase and experience with paradoxical marketing: Yixuan Niu, Yadi Feng, Bin Li and Baolong Ma
The impact of strategic influencer interaction styles on consumer decision-making: An elaboration likelihood model perspective: Zhiwen Li, Prince Owusu, Baojiao Wang and Fang Lu
When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases: Daria Koksal, Melanie Moore Koskie and William B. Locander
Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension: JungKun Park and Suhyoung Ahn
Temporal perspective shapes customersâ€™ food preference: hedonic versus eudaimonic motives for activities: Juan Liu and Fangxuan Sam Li
From taste to price: Comparative analysis of customer satisfaction factors in three food products: Peyman Zandi, Narges Soleiman Ekhtiari and Shahryar Sorooshian
How is NFT fashion distinct from digital fashion? insights from mixed-methods research combining social listening and Consumer surveys: Ki, Chung-Wha (Chloe), Lee, HyunHwan (Aiden), Magnum Lam, Eugene Cheng-Xi Aw and Christina W.Y. Wong
When time runs out, what do they let go? Time pressure, ad type, and psychological resilience in ad avoidance: Ziyue Wu, Yanping Gong, Rong Huang and Zhuo Chen
Generative AI advertisements and Humanâ€“AI collaboration: The role of humans as gatekeepers of humanity: Johnson Clement Madathil
Mining online reviews by deep learning-based UIE-ERNIE for AI-empowered live streaming product selection: Yanfang Ma, Jialei Li, Zongmin Li, Yu Gong, Zhao Zhao and Xiaoyu Wang
Engaged to Gain: How psychological needs drive integrative benefits via online customer engagement: Roopendra Roopak, Somnath Chakrabarti and Naman Sreen
A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements: Ruiqi Yao, Guijie Qi, Hua Sun and Dongfang Sheng
The impact of AR app characteristics on telepresence, customer experience, and continued app usage intention: The moderating effect of consumer innovativeness: Jiaman Song, Qin Wang and Ho-Taek Yi
When consumers suppress: Exploring the dynamics of thought suppression, information search, and purchase intentions: Miao Miao, Yuki Nishida, Zhen Li, Min Hou and Zening Song
Winners and Losers: Store-Type and regional variations in response to mandatory retail closures: Hwan Chung and Min Kim
The power of emojis: Enhancing the willingness to adopt chatbot recommendations: Huili Yan, Tian Tian and Hao Xiong
Understanding user acceptance and engagement in the Metaverse: A Dual experimental approach to advertising strategy: Hoik Kim and Han-Min Kim
Awe-inspired experience in the metaverse: A multi-study investigation: Pradeep Kautish, Weng Marc Lim and Nisarg Joshi
Winning markets via live-streams: Competitive manufacturers' channel strategies: Jing Yu, Lin Wang, Wenqing Zhang and Chi Zhou
Rich in modality, poor in value? Understanding the impact of multimodality on review helpfulness: Sun Qiao, Yin Meng and Wu Feng
Why do users trust Robotaxi? Analyzing user differences and adoption behavior from a socio-technical perspective: Yuan Xiong Liu, HanXi Li and Younghwan Pan
Manufacturersâ€™ channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting: Tianyang Yu, Jingyang Dong, Xingtang Wang and You Qu
Measuring the consumer livestreaming experience: Scale development and validation: Hamed Azad Moghddam and Gary Mortimer
Scarcity, symbolism, and social identity (3S): Unpacking drivers of conspicuous consumption of virtual gear in the metaverse: Kaige Bai and Yuliang Liu
Privacy violation and diverse choice: How privacy violation shapes subsequent consumersâ€™ variety-seeking behaviors?: Xianan He, Qing Xia and Wenqi Feng
The hidden signals of luxury: Investigating inconspicuous consumption and the mediating role of social connectedness: Minjung Cho and Erin Cho
Determinants of consumersâ€™ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study: Kai Zhang and Xiaoting Cheng
AI vs. human: A large-scale analysis of AI-generated fake reviews, human-generated fake reviews and authentic reviews: Yuexin Zhao, Siyi Tang, Hongyu Zhang and Long Lyu
Drivers of stealth luxury: Fashion capital on inconspicuous luxury consumption: Jin Jeong and Yuri Lee
Factors impeding buy now, pay later (BNPL) adoption in India: A mixed-method approach: Shreya Mukherjee
Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content: Timothy Jung, Maksym Koghut, Eunseo Lee and Ohbyung Kwon
Research on fear of artificial intelligence among the elderly: The key of education and the prison of female: Wei Li, Yaping Chang, Yinghao He and Hong Li
The power of nonverbal cues: Evidence from video mining in live streaming e-commerce: Yuangao Chen, Shuyi Hu, Lu Wang, Shuiqing Yang, Shasha Zhou and Pengxiang Hu
Optimal privacy service strategies for omnichannel retailers: A combination of nonlinear optimization and evolutionary game approaches: Jin-shi Cheng, Zhi-yuan Song and Yong Liu
Understanding consumer responses to robot roles in human-robot service collaboration: Yi Li, Yaping Chang, Tangwutu Yang and You Li
Surprise discounts promote more effectively than unexpected discounts: The moderating effect of consumption goal: Xu, Tengyue (Tsuki), Enzhu Wang, Zhilin Yang, Xinyue Zhou and Guomeng Zheng
Exploring AI assistant in luxury brands: How social presence and emotional appeal drive technology adoption: Hyun-Jin Kim, Suhyoung Ahn and Sangbeak Ye
Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust: Amjad Hussain Laghari, Han Ping, Shabana Memon and Zohaib Hussain Makhdoom
Adding warmth to packaging! The impact of anthropomorphism in packaging on anticipated consumption enjoyment: Libin Chen, Miaoran Zhang and Ke Ma
Too smart to matter? The psychological meaning of cognitive labor in consumer resistance to AI: Sreejesh S, Irfan Shamim and Omkumar Krishnan
Smart shopping meets sharing: Three-way interactions in omnichannel retailing: Peiyu Pai, Chung-Hui Tseng, Jun-Yu Zhong and Wei-Jen Huang
Redefining consumer experience through artificial intelligence in the luxury retail sector: Coral Cenizo
Augmented reality in E-Commerce: A dual value and barrier-based perspective on Gen Z's satisfaction and AR-Integrated shopping behavior: Advitya Indu Mahajan, Rashi Taggar and Suruchi Gupta
Live streaming channel strategies in the presence of the dual effect of influencers: Junlin Chen, Xiaohan Li, Ying Zhang and Bangdong Zhi
Views or likes? Utilizing social paratexts to make recommendations more effective in mobile social E-commerce: Construal level perspective: Xu Li, Qiqi Jiang and Kanliang Wang
Pre-owned, still precious: How emotional attachment shapes pre-owned luxury consumption: JungKun Park, Suhyoung Ahn and Sangwoo Lee
Editorial Introduction: Innovations for smart and sustainable retailing: Weon Sang Yoo and JungKun Park
When help backfires: Exploring the unexpected consequences of helpful reviews on word-of-mouth: Jonghwan Kim and Shijin Yoo
Unraveling the consumer geography from the review big data: A supply-demand duality perspective using store density and expenditure intensity: Feng Gao, Zhaocheng Bai, Jiemin Wu, Zirui Chen, Wangyang Chen, Guanyao Li and Shunyi Liao
Critical success factors for metaverse implementation in the service industry: A hybrid ISM-DEMATEL approach: Ming Chi, Shenghua Ren, Yongshun Xu, Yanli Chen and Yuetong Wu
Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective: Virginie Lavoye and Harish Kumar
When virtual influencers cause service failures: The impact of human likeness and beauty types on social psychological distance and consumer intentions: Songmee Kim, Chorong Youn, Erin Cho and Sunwoo Kim
Corrigendum to â€œService ads in the era of generative AI: Disclosures, trust, and intangibilityâ€ [J. Retail. Consumer Serv. 84 (2025) 1â€“9 104231]: Jamie L. Grigsby, Meg Michelsen and Zamudio, CÃ©sar
Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness: Bei Zhang, Jichan Zhu, Ruqiu Ma and Yuanzhen Huang
Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability: Xingping Jia
Do social media self-care influencers promote unsustainable consumption? A mixed methods study: Aishwarya Soni and Ramulu Bhukya
How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining: Cheng Zhou and Bing Jiang
Consumer welfare in the platform Economy: The role of desirable product quality: Xiaohua Yang and Chaoqing Yuan
How to ensure streamers tell the Truth? Compensation design for E-commerce streamers: Lu Xiao, Xinyue Yang and Jun Wang
Do you feel empowered by AI service robot? An exploration of consumer's social power perception in human-AI interaction: Yong Wang, Xiaoxin Sun, Xiaochen Zhang and Haijiao Shi
Sales mode selection and blockchain adoption decisions of alternative product supply chain under consumer skepticism: Yingluo Yan, Fengmin Yao and Yufei Wang
Unpacking the link between parasocial relationships and gifting in live streaming: A mediation and moderation perspective: Lin Liu, Qi Dong, Xiaoya Wang, Chunke Su and Mengxiao Zhu
Can imagining the future repair trust? The impact of chatbots' trust repair on the continuous interaction intention in service failure: Xueying Wang and Yuexian Zhang
Enhancing acceptance of reusable express packaging: A mixed-method study to reveal the net effects and configurational effects of consumersâ€™ perceptions: Jiahui Yang, Li Cai, Xinyan Gong, Xiaona Li, Menghua Yang and Ruyin Long
Customer inspiration in the metaverse: Antecedents, mechanisms, and outcomes: Saleh Bazi and Doa'a Hajawi
The impact of relationship strategy on customer engagement in paid membership programs: Xiangming Ren, Xiaorong Fu, Rui Luan and Lifei Bai
Consumer behavior and market substitution in the automobile retail sectors of Russia and China amidst global economic sanctions and uncertainty: Konstantin Ishumbaev, Zhen Zhu, Yasin Ileye and Abdul Karim Armah
Augmented reality and spatial fit uncertainty in online retailing: Alexander Pfaff and Martin Spann
â€œHoliday effectâ€ in online product Returns: Evidence from negative expectation disconfirmation and post-purchase dissonance: Yun Wang, Bo Yu, Jing Chen and Tausifur Rahman Johan
Self-recovery or human Intervention? understanding the role of task type and failure frequency in chatbot failure recovery: Zhenzhen Lu and Qingfei Min
Explaining and predicting new retail market and consumer behavior habits using partial least squares structural equation modeling (PLS-SEM): Jun-Hwa Cheah and Joseph F. Hair
Left out, stay out? The impact of social exclusion on consumer engagement in brand activism: Scheng Xie and Haiying Wei
Anthropomorphic design in AI Recommendation: Heterogeneous effects of big five personality traits: Wanshu Niu, Liqiang Huang and Yahe Tan
Reimagining retail: Technology at the frontline, across the value Chain, and toward sustainability: Carsten D. Schultz
Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress: Won-Moo Hur and Yuhyung Shin
Human-AI collaborative recovery: How recovery sequence and strategy order drive consumer forgiveness: Guangmei Yang and Bingjia Shao
Slow consumption in accelerating society: The impact of perceived busyness on consumers' preference for experiential consumption: Hui Zhang, Lidong Zhu, Ayuan Zhang and Dewen Liu
Proto-practices of online circular shopping: an affordance-based perspective: SÃ¶rum, Niklas
Retailing and consumer services in emerging countries: Sustainability challenges in a turbulent world: Muriel Fadairo, Mbaye Fall Diallo and Souad Djelassi
Does atypical packaging design enhance the appeal of healthy food? Evidence from multiple experiments: Chonghuan Xu, Shengjiao Niu, Yajuan Wang and Herbert Sima
The more congruent, the better? The role of recommendation content congruence on consumers' click-through intention in in-feed advertising: Wenfang Fan, Bingjia Shao and Yong Zhang
Editorial Introduction: Impact of the metaverse on online retailing: Debarun Chakraborty and Nripendra P. Rana

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