Journal of Retailing and Consumer Services

2008 - 2026

Current editor(s): Harry Timmermans

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 91, issue C, 2026

How chatbot anthropomorphism shapes customer purchase decisions: Evidence from a field experiment on a cosmetic E-commerce retailer

Mirai Igarashi, Hiroshi Onishi, Osamu Sakai and Shohei Hasegawa

Indulgent or self-controlled? How streamer characteristics and health-threat message framing drive purchase intentions

Yanzhe Yuan, Jiraporn Surachartkumtonkun, Wei Shao, Haroon Iqbal Maseeh and Yaning Zhang

The asymmetric impact of air pollution on livestream E-commerce sales

Jin Hu, Kaiya Wu, Minmin Huang, Muhammad Irfan and Mingjun Hu

Engaging with intelligence: AIMA scale for artificial intelligence marketing activities in E-commerce

Rajat Kukreti and Mayank Yadav

Human familiarity meets machine intelligence: Evidence from experimental studies of generative AI and Financial Performance in U.K. retail

Abdelmoneim Bahyeldin Mohamed Metwally, Abdullah Al-Maghzom, Mohamed Ali Shabeeb Ali and Sherif El-Halaby

RFID in smart retailing: The roles of shopping experience, technostress, and disconfirmation sensitivity in driving repurchase intention

Phuong Viet Le-Hoang and Nguyen Tan Loi

When algorithms meet ethics: Mapping consumer moral responses to AI versus human marketing practices

Tana Gegen, Junwu Chai, Wenlin Chen and Gladys Wauk

The role of streetscape quality in coffee shop location shifts: A case study of the Hongdae retail district in Seoul

Gyuna Hwang and Jina Park

Innovation perceptions and retailer trust: Bridging brand management and channel management

Harikumar B. Varrier, Joffi Thomas, Keyoor Purani and Deepak S. Kumar

Decoding the drivers of consumer engagement and purchase intentions in live streaming by foreign ambassadors: A two-phased SEM-ANN approach

Zhao Han, Yuan Meng and Hongnai Zhang

From consolidation to fragmentation: How removing shipping thresholds reshapes purchase behaviour

Weilu Sun, Yimeng Zhang, Yongyue Bie and Qiang Guo

Effect of servicescape on employee loyalty and customer satisfaction in a public sector bank

Debajani Sahoo, Ome Naraian Shrivastava and Abhishek Mishra

Unveiling the augmented human agent: How communication style mitigates the heuristic barriers of human-AI collaboration in online customer service encounters

Atish Kissoon, Shixuan Fu and Xiangbin Yan

Turning buzz into behavior: Shopping companions as buffers against ambivalence in novelty marketing

Hanwen Bi, Yi Huang, Xinye Hu and Yu Pan

Strap it up! Decoding shared electric bike users’ helmet use behavior through a social ecological lens: A configurational approach

Zhenya Robin Tang, Xueyan Dong, Yuxin Tian, Jianliang Hao and Yang Zhou

Crafting the customer e-journey: The role of digital anticipation nudges in a seamless delivery experience and actual purchasing behavior online

Antonin Woimant, Nadia Steils and Isabelle Collin-Lachaud

The impact of collaboration unexpectedness on consumer curiosity through schema incongruity

Peixuan Wu, Shuo Pang and Yushi Jiang

The paradox of emotional intelligence: How resource scarcity and emotion regulation facilitate consumer fraud

Guocheng Li, Shengcheng Xie, Hongyu Huang and Kai Wang

The influence of virtual anchor language styles on consumer purchase intentions:The role of psychological vigilance and cultural endorsements

Hong Huo, Jiayuan Zhao and Jiamin Zhou

When access creates threat: Core customers’ responses to in-house rental services

Eunji Kim and Eunsoo Baek

Forming purchase intention from the metaverse to the real world: A mixed-method study on metaverse experiential consumption values in digital fashion

Warinrampai Rungruangjit, Kulachet Mongkol and Kitti Charoenpornpanichkul

Unlocking the power of artificial intelligence in customer relationship management: a comprehensive analysis of critical success factors

Cristina Ledro, Anna Nosella and Ilaria Dalla Pozza

Corrigendum to “When algorithms meet ethics: Mapping consumer moral responses to AI versus human marketing practices†[J. Retailing Consum. Serv. 91 (2026) 104729]

Tana Gegen, Junwu Chai, Wenlin Chen and Gladys Wauk

Conspicuous vs. inconspicuous travel consumption displays on social media: Emotional arousal through self-evaluation maintenance lens

Hao Wang, Timothy J. Lee and Sunghyup Sean Hyun

Interactive effects of reminder methods and E-shopping types on consumers' timely parcel pickup intention in self-collection service contexts

Yu Zhang and Ping Liang

Co-created value in live-streaming commerce: Conceptualization, measurement and validation

Hamed Azad Moghddam and Gary Mortimer

The influence mechanism of appeal strategy and verbal anthropomorphism in robotic notifications on consumers’ timely parcel pickup intention in self-collection services

Yu Zhang and Ping Liang

How to promote reusable express packaging: Shaping consumer conversion behavior by adapting habitus

Jiahui Yang, Li Cai and Xiaona Li

Unpacking live streaming addiction: The perspective of self-presentation

Xiaofei Song, Xiaohui Liu, Shiying Zheng and Wen Xu

Virtual or human, male or female? exploring the gender effect of virtual influencers on consumers’ purchase intentions for emerging brands

Teng Liu, Shenyuan Xue, Kexin Zhang and Cisheng Wu

Digital visibility, physical obscurity: Uncovering the location strategies of ghost kitchens in platform urbanism

Weipeng Deng, Yihong Tang, Yaxin Liu and Tianren Yang

Face meets machine: How price promotions shape consumer preference for virtual assistants (VAs) vs. human in luxury retail

Xiaoping Zhang and Linlin Su

Selling virtual fashion in the metaverse: Behavioral evidence from blockchain transactions

Charles Perez, Karina Sokolova and Florian Pradines-Jobet

Beyond the code: How algorithmic creativity enhances tolerance to recommendation bias?

Manzhi Liu and Lijing Wang

Communal vs. exchange appeals: Relationality framing as a strategy to discourage platform bypassing

Muhammed Sajid, Mukul Dev Surira and Muhammad Vasil

Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions

Meilian Qin, Kan Jiang and Xiaoning Bao

Volume 90, issue C, 2026

Advanced shelf space allocation in brick-and-mortar stores: A multi-population differential evolution approach for high-impact planogram design

Xiaomo Yu, Ling Tang, Jie Mie, Jiajia Liu and Long Long

The new frontier of customer understanding: Financial satisfaction and AutoML in banking

Manuel Alonso Dos Santos, Zarco-Fernández, Carmen and Liébana-Cabanillas, Francisco

GETUSP: Goal-oriented topic modeling framework for unique selling point discovery

Saeran Park, Sangmin Lee, Jiyoon Lee, Minjeong Ma, Joonghoon Kim, Younsun Kim and Pilsung Kang

How multi-domain innovation influences consumer decisions in retail context: The mediating role of perceived brand resilience and its boundaries

Jie Han, Tengqi Xin, Liangping Sun and Yaoyao Liu

The substantial role of weather data in consumer spending prediction: A robust machine learning assessment

Isaac D. Gerg, Arik M. Tashie, Amiya Patanaik, Evan Koester, Himanshu Gupta and David J. Farnham

Is entering the low-end market better? The implication of managing out-of-season product with pricing strategies

Li Hengyu, Man Jiahe, Gegen Tana and Chai Junwu

Visual fidelity and price transparency in luxury-brand NFTs: Impacts on consumer authenticity perceptions and purchase intentions in metaverse retailing

Guanglu Liu

From incident to impact: Examining consumer resistance to electric vehicles using event systems theory and risk amplification

Zhenya Tang, Xueyan Dong, Yuxin Tian, Jianliang Hao and Yang Zhou

An innovation resistance theory perspective on augmented reality in retail: The moderating role of culture in active and passive resistance

Daniel K. Maduku and Joyce I. Mxinwa

Retailer blockchain adoption with strategic consumers facing counterfeit entry

Yuhan Huang, Jing Chen, Hui Yang and Fei Sun

Reconciling consumer intuition and machine: Algorithmic intuition conflict and the design of Consumer–AI collaboration

S Sreejesh and Souvik Singha

Hybrid analytical approach to understanding male consumer behavior: Integrating PLS-SEM, ANN, and sentiment analysis in the context of green grooming products

Shatabdi Sonkar, Pragya Singh and Stefanie Wannow

Turning the “virtual†into the “actualâ€: the role of perceived marketplace influence in transforming platform affordances into green logistics behaviour

Lanhui Cai, Wenhao Luo, Mingjie Fang and Xueqin Wang

The role of scent congruence with luxury brand image in consumers’ emotions, memory, and brand resonance: A mixed-methods approach using EEG and quantitative analyses

Sanghee Kim, Chang, Hyo Jung (Julie), Bengie L. Ortiz and Jo Woon Chong

Exploring passenger perceptions of services and sustainability via online review analytics for airport assessing and diagnosing

Yu-Hsiang Hsiao and Bing-Xun Li

Exploring psychological dependency on romantic companion robots in the single economy: Implications for digital intimacy and consumer services

Qian Bao, Guanhong Xie and Yuan Yao

Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response

Ying Zou, David Matthews, Sally Rao Hill and Arvid O.I. Hoffmann

Mirroring desire: Narcissism, psychological ownership, and purchase intentions for self-replicated sex robots

Amit Mahimkar

Beyond technology: The dual role of AI and narratives in driving ESG performance in China's retail industry

Tian tian Mu, Qiaojuan Shan, Guangyu Zhu, Yang Xu, Gomaa Agag and Osman Alipour

The effect of cross-gender endorsement in live streaming:the moderating role of sexually related products

Shuwei Mo and Yixing Yang

A dual-orientation framework integrating explicit and silent information for Mobile game improvement and publicity: An asymmetry and term-level CR analysis based on online reviews

Yanze Liu, Tian-Hui You, Bing-Bing Cao and Junrong Zou

Designer-consumer similarity matters: The effect of AI-designed products on purchase intention

Zhen Yang and Allen Ding Tian

Men can be green! Resource concern explains gender differences in green consumption

Xin-Ru An, Ai-Mei Li, Nan Liu, Jin Zhang and Ying Gao

Pricing and financing strategies for start-ups’ innovative product: Dynamic game analysis based on consumer value co-creation

Jing Zhang, Junli Wang, Alfons Palangkaraya, Zhangwei Feng and Tie Gao

Can AI streamers drive purchases in food delivery E-commerce live streaming? Evidence from an O2O platform

Yuzhou Chen, Yulin Zhang, Haowen Fan and Yiting Guo

The interaction effect of virtual streamer anthropomorphism and price expectation discrepancy on purchase intention: The mediating role of inferred intentions

Ji Li, Yuanhui Li and Xuan Wang

Display advertising or social media post? The impact of endorsement execution form on the effectiveness of virtual influencers’ advertising endorsements

Yan Li, Xiaofang Xiang and Ruijuan Wu

The double-edged sword of incentivized referral: How invitation mechanisms undermine engagement in PDT-OBCs

Hongde Liu, Taiming Wang, Yue Xiao and Gaojie Pan

How digital efforts build equity: Moderating role of brand type, familiarity, and consumer green consciousness in the fashion sector

Fang-Yi Lo, Muhammad Dliya'ul Haq, Meng-Hsuan Wu and Matthew Ting Chi Liu

When should sellers offer rebates for consumer reviews

Lei Xiao and Ruixiao Dong

The influence of reward qualifying conditions on participation in online referral programs

Jian Zhang, Qing Lu, Li Zhang and David Harness

Skincare satisfaction goes green? A comparative textual analysis of vegan and conventional product reviews

In-Hyoung Park, Jaehye Suk, Hayoung Kim, Seunghyun Kang and Jae-Eun Chung

Disentangling the interplay between customer orientation and innovation. A qualitative study from small independent retailers

Sandro Castaldo, Alice Mantovani and Lara Penco

Integrating customer actions into aspect-based service quality evaluation: A text mining framework

Minjun Kim, Kyuho Maeng and Do-Hyeon Ryu

When reality meets intelligence: Integrating ARIx attributes with spatial immersion, self-brand connection, and aesthetic experience to influence retail brand equity

Vikas Arya

Collaborative filtering or content-based recommendation? The effects of digital platform recommendation type on consumer's intention

Feng Li, SiTong Liu and Huanzhang Wang

Fashion retailing and consumers in the digital age: E-semiotics and the Co-creation of luxury brand narratives on instagram

Muhammad Naeem

Can AI make us less green? Insights from four experiments on digital speed, time perception, and sustainable consumption

Han Wang, Songyu Jiang, Xuming Li, Osman Alipour and Gomaa Agag

The interplay of typeface and apology source in shaping sincerity and forgiveness

Ruojia Xiang and Hyun Jung Park

Viewing inside or outside? The effect of internal detail views of food on consumer trust and purchase intention

Xingyuan Wang and Zhiying Xu

When help feels creepy: A MOA model of AI smart-retail adoption via perceived intrusiveness and the moderating role of trust in AI

Chih-Jou Chen and Julian Ming-Sung Cheng

Psychological pathways from fake reviews to consumer switching in e-tailing: a cross-cultural analysis

Thac Dang-Van, Linh T.M. Doan and Quintessa Huynh

Enhancing perceived legitimacy to increase VR museum revisits: Based on the DAST framework

Wang Yedi, Zhu Jiaji and Yan Qing

Choosing your companion: How locus of control shapes responses to AI vs. real pets

Shuhui Gong

Optimal dynamic regulatory architectures for riders' non-compliant deliveries: A reputation-triggered game analysis

Hongyong Li, Yuxia Qiu and Jiantao Zhu

Speaking of facts or experiences? The interaction effect between description types of virtual influencers and product types on endorsement effectiveness

Yijia Sun, Chundong Zheng and Ke Ma

Unpacking private labels: How discount, standard, and premium tiers shape national brand loyalty

Gauthier Casteran and Polymeros Chrysochou

When robots fail: Dual pathways of employee appraisals in hospitality

Taeshik Gong and Huang, Yu-Shan (Sandy)

Gender differences in hedonic mobile app stickiness: A multi-group SEM analysis of processing pathways

Rahul Meena and Samar Sarabhai

Tied-goods pricing: Consumer decision-making and managerial implications

Kwanho Suk

From TikTok to travel: The impact of sport related user-generated short videos on destination brand attitude and purchase intention

Xinxin Zhou and Guanglu Liu

NFT in loyalty programs: customer motivation for reward pursuit

Eda Telli and Samet Aydin

Unveiling the longitudinal influence of augmented reality cosmetic applications on female buying behavior: A cross-lagged panel model analysis

Vivek Pant, Rajan Yadav and Mohit Beniwal

Parasocial bonds drive brand connection: How listener-host parasocial relationships enhance brand advocacy through emotional investment

Xiao Sun and Jing-peng Li

From emotional arousal to diminished cognitive control: How configurations of beauty streamer characteristics shape consumer impulse buying

Hongbo Jiang, Jiaming Zeng and Jiewei Cai

Fast thinking, slow shopping: A context-contingent model of impulse buying across retail formats

Jhong-Min Yang

Does it matter who owns the AI device? Impact of device ownership on customer dissatisfaction in AI service failure

Zhongpeng Cao, Liben Zhao and Tong Su

Data-driven agility in the UK retail sector: How SMEs innovate in dynamic environments through experimental evidence

Mohammed Aldossary and Gomaa Agag

Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection

Xinran Wang and Huanzhang Wang

AI-augmented Co-creation via social media posts and consumer identity formation: The interplay of interaction orientation, empowerment, creativity, and willingness

Chi-Yao Peng and Muhammad Dliya'ul Haq

The effect of the form realism of avatars on users’ intention to disclose privacy in online consultation context

Xuan Nie and Li Zhou

When green feels real: The impact of green brand authenticity on consumer green behaviour and eWOM with PLS-SEM, NCA, and fsQCA

Xin Liao, Weiping Yu and Siyu Ji

How e-commerce adoption reshapes Scandinavian retail organisations: Employment intensity, enterprise density, and labour productivity

Ghita Regasse