Journal of Retailing and Consumer Services

2008 - 2025

Current editor(s): Harry Timmermans

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 84, issue C, 2025

Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention

Xueying Wang and Yuexian Zhang

Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk

Alotosh Datta, Bikash Koli Dey, Shaktipada Bhuniya, Isha Sangal, Buddhadev Mandal, Mitali Sarkar, Rekha Guchhait, Biswajit Sarkar and Baishakhi Ganguly

Mining the truth: A text mining approach to understanding perceived deceptive counterfeits and online ratings

Murad Moqbel and Aarushi Jain

I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being

Md. Jakir Hossain, Chang, Hyo Jung (Julie) and Robert Paul Jones

Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce

Abhishek Kashyap, Om Ji Shukla, Rupesh Kumar, Md Mahmudul Alam and Sarbjit Singh Oberoi

The busier, the more outcome-oriented? How perceived busyness shapes preference for advertising appeals

Xiaoqin Wang, Xinying Han, Zhangjian Wu, Jiangang Du and Liya Zhu

Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality

Farlane S. Rumokoy and Frank, Björn

Cafe geography tells how locations vary across retail models

Feng Gao, Zexia Wang, Shunyi Liao, Wangyang Chen, Guanyao Li and Zhenzhi Jiao

Neuro-signaling techniques in advertisement endorsements: Unveiling consumer responses and behavioral trends

K. Adalarasu, K. Ghousiya Begum, M. Vishnu Priyan, C. Devendranath and G.V. Sriram

The mediating effect of user satisfaction and the moderated mediating effect of AI anxiety on the relationship between perceived usefulness and subscription payment intention

Yang Liu, Younggeun Park and Huizhong Wang

Exploring participation intentions in metaverse-based retail stores: Implications for commute reduction

Rajesh Kumar Singh, Pooja Goel, Aashish Garg and Ilse Struweg

Understanding how narrative attributes of sponsored food vlog affect viewers' engagement: Evidence from Egypt

Ahmed Elshazly, Jun Yan and Ahmad Ghaith

Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry

Benedikt M. Brand

Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience

Bibaswan Basu, Subhadeep Mandal and Arpan Kumar Kar

Linking components of social media usage to psychological distress: Integrating the situational theory of problem-solving and social capital theory

Wei Tian, Feroz De Costa, Amir Rizaan Abdul Rahiman and Taewoo Roh

Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude

Siyu Che, Xiaotong Jin, Guanghua Sheng and Zhengnan Lin

How social crowding undermines happiness from experiential purchases more than material purchases

Yingying Du and Yun Liu

Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer

Xiankun Peng, Zehua Xiang and Ting Ji

Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers

Naman Sreen, Ankit Mehrotra, Rsha Alghafes and Vaishali Agarwal

Service employees’ workplace incivility and career regret: Mediation of organizational dehumanization and moderation of psychological safety

Gyeongpyo Shin, Won-Moo Hur and Yuhyung Shin

How do sales promotions, communication agents, and psychological contracts determine purchase hesitation? Evidence from live stream influencers’ fan groups

Liangbo Zhang, Xueying Wang, Salman Majeed and Zhimin Zhou

Influential factors of streamer popularity in the live streaming platform

Shuhui Guo, Huan Chen, Bitao Dai, Mengning Wang, Shuo Liu, Cheng Zhang, Shan Liu and Xin Lu

Natural intelligence in autonomous vehicles: Redefining the path to human-centric adoption

Lakshmi Ganesh Banda and Shalini Chandra

Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers’ perception and product preference

Jiuqi Chen, Peixuan Wu, Yushi Jiang and Linxiang Lv

Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms

Wensheng Huang, Xiaochen Wang, Qianyao Zhang, Junhui Han and Runtong Zhang

The interactive effect of recommendation subjects and message types on consumers' suboptimal food purchase intentions

Sinan Li, Xinmin Huang, Yunying Sheng and Kai Chen

Algorithm-based augmented reality increases website visit duration and total online purchase amount: Role of mindfulness

Tseng-Lung Huang and Ben S. Liu

The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences

Lala Hu, Mirko Olivieri, Marta Giovannetti and Elena Cedrola

Exploring moral hazard and adverse selection in the context of greenwashing and organic product consumption

Wutthiya Aekthanate Srisathan and Phaninee Naruetharadhol

“Being†with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love

Maria Vernuccio, Sara Boccalini and Michela Patrizi

Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services

Yangyang Lu and Jing Zhang

Exploitative leadership and service employees’ emotional labor: The roles of psychological distress and spousal support

Jingyou Zhao, Niantao Jiao and Mingyan Han

How AI enhances employee service innovation in retail: Social exchange theory perspectives and the impact of AI adaptability

Suhyoung Ahn, JungKun Park and Sangbeak Ye

Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection

Qihuan Chu, Ziqiong Zhang, Tung-Ju Wu and Zili Zhang

Key determinants of purchase intentions for geographical indication agricultural products: A hybrid PLS-SEM and ANN approach

Zhe Lv

How perceived social media influences consumers’ WOM on social media: The moderating impact of fear of negative evaluation

Bozkurt, Sıddık

More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce

Yang Yang, Jichang Zhao and Yashuai Li

Exploring the moderating role of ethics position between community commitment and oppositional loyalty in Huawei's brand communities

Guo Cheng, Wenjie Li, Dongyang Si, Dalin Li and Xiaoyun Han

How to introduce? The effects of new product preannouncement content on consumer engagements in enterprise social media

Man Chen, Xiaofei Zhang and Feng Wang

Platforms empower: Mining online reviews for supporting consumers decisions

Peng Wu, Shiyong Sun, Ligang Zhou, Yao Yao and Muhammet Deveci

Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism

Alisara Rungnontarat Charinsarn and Mark Speece

Digitally empowered green public services in environmentally vulnerable areas: Insights from SEM-ANN analysis

Tian Sun, Kaisheng Di, Jin Hu, Qiumei Shi and Muhammad Irfan

Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers

Sara Alida Volkmer and Martin Meißner

When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce

Qian Wang, Xinlin Yao, Xixi Li, Xiangbin Yan and Ruihao Li

Unpacking when and how business analytics affect firm performance and customer satisfaction: A longitudinal examination

Mutasim Alfadhel

Smart product brands – The interrelation of smart products and buyer personality traits

Friederike Paetz and Carsten D. Schultz

“From expectations to frustrationsâ€: Dissecting negative experiences to understand negative word-of-mouth in online grocery services

Sk Abu Khalek, Debasmita Dey, Anirban Chakraborty and Tamal Samanta

Integrating game theory and data-driven optimization models for online retailers with reusable packaging adoption

Xianhao Xu, Ruiting Yue, Bingnan Yang and Zhiwen Li

“Planting†meat substitutes in the meat shelf: An online and two supermarket field experiments to explore the effect of placing meat substitutes next to meat

M. van der Meer, E.M. Schruff-Lim, M.C. Onwezen and A.R.H. Fischer

I am too young for this! A moderated-mediation model of metaverse commerce resistance

Keng-Boon Ooi, Jun-Jie Hew, Eugene Cheng-Xi Aw, Tat-Huei Cham, Chieh-Yu Lin and Garry Wei-Han Tan

Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages

Yue Chen, Yong Wang, Jing Zheng, Yimin Song and Yue Wen

Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication

Shahid Hussain, Pi-Shen Seet, Asim Qazi, Abdul Salam, Saalem Sadeque and Sanaullah Shar

Exploring sustainable consumer behaviour in retail: A teacher-student model framework for socio-economic insights

Sumit Tripathi and Roma Trigunait

The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging

Daria Plotkina, Landisoa Rabeson and Silke Bambauer-Sachse

Providing social support in technology-based service encounters: Activating intrinsic motivations to create better outcomes

Marjan Aslan and Byron W. Keating

Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication

Rasha Dahrouj, Omar Itani, Linda D. Hollebeek, Hossein Eslami and Abdul-Nasser Kassar

Service ads in the era of generative AI: Disclosures, trust, and intangibility

Jamie L. Grigsby, Meg Michelsen and Zamudio, César

Revitalizing retail: The roles of functionality and recreation in shaping mall experiences in a changing retail era

Shaked Gilboa, Iris Vilnai-Yavetz and Vince Mitchell

Behind the screens. Privacy and advertising preferences in VoD —the role of privacy concerns, persuasion knowledge, and experience

Paliński, Michał, Bartosz Jusypenko and Wojciech Hardy

From familiarity to acceptance: The impact of Generative Artificial Intelligence on consumer adoption of retail chatbots

Marta Arce-Urriza, Raquel Chocarro, Cortiñas, Mónica and Marcos-Matás, Gustavo

Artificial intelligence digital employees and sustainable innovation in online retail: The mediating role of ambidextrous green innovation and the moderating role of ethical anxiety

Shaofeng Wang and Hao Zhang

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN

Irfan Hameed, Bibi Zainab, Umair Akram, Woo Jia Ying, Chesney Chan Xing and Kamran Khan

Unraveling how poor logistics service quality of cross-border E-commerce influences customer complaints based on text mining and association analysis

Yu Zhang and Huimin Huang

An algorithmic marketing approach to analyzing consumer well-being: Incorporating psychological factors in customer loyalty

Yu Zhao and Michiko Tsubaki

Exploring the impact of targeted communication on customer experience: A natural experiment

Rocco Caferra, Dario Antonio Schirone, Paola Tiranzoni and Andrea Morone

A new social media programme for brands? A study of the relationship between virtual influencers and brand followers

Zhiwei Guo, Hongtao Yang and Wang Yang

Bridging Digital Product Passports and in-store experiences: How augmented reality enhances decision comfort and reuse intentions

Kishokanth Jeganathan and Andrzej Szymkowiak

Generating product reviews from aspect-based ratings using large language models

Prince Pandey and Jyoti Prakash Singh

Identifying targeted needs from online marketer- and user-generated data

Ye Bai and Grace Yu-Buck

Understanding user motivations for goal disclosure on social media: Structure, measurement and impact on goal attainment

Jian Li, Yanping Gong, Chunyan Chen and Qing Ouyang

Artificial intelligence in live streaming: How can virtual streamers bring more sales?

Yaping Chang, Han Wang and Zhenjiang Guo

Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness

Guangkuan Deng, Jiayi Kang, Lijuan He and Ying Xu

The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective

Camila Lee Park and Mauro Fracarolli Nunes

Consumers' questions as nudges: Comparing the effect of linguistic cues on LLM chatbot and human responses

Qian Wu and Han Zheng

An innovative method for improving hotel service using implicit requirement generation and quality function deployment

Meng Zhao, Yimai Zhang, Chenxi Zhang and Yaqi Wang

Temporal buffering: Exploring how temporal distance affects consumers’ reactions to product recalls

Qianwen Shao, Yi-Na Li, Yang Liu, Zhi Li, Jingjing Tian and Jiuchang Wei

Financial services mistreatment, financial access, and financial well-being: A causal mediation analysis

Julie Birkenmaier, Yingying Zhang and Jin Huang

Chatbots at the frontline: Unveiling antecedents of customers’ willingness to accept chatbot intervention in service recovery

Wen-Hai Chih, Kai-Yu Wang and Hope Wilfred Banda

Predicting retail shop number against roadside tree canopy shade: A national wide demonstration across 148 cities of China

Yifeng Liu, Xinyu Wang, Hongxu Wei and Zhanhua Cao

Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam

Hoang Tran Phuoc Mai Le, Phuong Van Nguyen and Peter Stokes

Recovering customer satisfaction after a chatbot service failure – The effect of gender

Alexandra Rese and Lennart Witthohn

Enhancing social media engagement: Speech act strategies across influencer types

Xing Fang, Seong Kyoung Shin and Xingyu Huang

Retailing education as panaceas: Exploring the effects of knowledge transfer on organizational and employee outcomes

Hyowon Hyun, Weon Sang Yoo and Yuhsuan Chen

The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce

Lijuan Luo, Ling Liu, Yujie Zheng and Yuwei Wang

Exploring multimodal factors in online reviews: A machine learning approach to evaluating content effectiveness

Yuhao Zhang, Qianru Li and Jinzhe Yan

Blockchain meets luxury: The role of NFT authentication in luxury retail platforms

Jisu Jang and Jiyun Kang