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Journal of Retailing and Consumer Services
2008 - 2025
Current editor(s): Harry Timmermans From Elsevier Bibliographic data for series maintained by Catherine Liu (). Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.
Volume 87, issue C, 2025
- Unpacking preferences for surprise subscription boxes - A Kano-based study of present, former, and non-users

- Ellen Van Droogenbroeck and Kim Willems
- Do all the service attributes matter? Application of customer review-based attribute extraction considering brand status

- Da Yeon Kim, Hae Jin Seo and Tae Ho Song
- The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse

- Jungkeun Kim, Areum Cho, Tae Hyun Baek, Jooyoung Park and Joonheui Bae
- Healthcare influencer-follower relationships: The roles of truthful endorsement and endorsement overload

- Monica Priyadarshini Roy and Chandrasekaran Padmavathy
- A path from multichannel customer data to real-time personalization: Predicting customers’ psychological traits through machine learning

- Blömker, Jan and Carmen-Maria Albrecht
- Strategic roadmapping for the future of retail healthcare

- Sunil Kumar Yadav, Surabhi Singh, Tata Sai Vijay and Shiwangi Singh
- When the elephant aligns with the ant: Brand prominence strategies in asymmetric Co-branding

- Bingxin Tang, Bei Lyu and Ziyuan Wan
- Stand strong or Step Back: Exploring resilience and customer incivility in the retail context

- Pragya Gupta, Rsha Alghafes, Vikram Kumar Sharma and Sangeeta Khorana
- The effect of risk on purchase confidence and subsequent purchase intention: The moderating role of product container haptic sensations

- Marine Kergoat, Charlotte Lecuyer and Thierry Meyer
- The impact of service agent type on satisfaction in green purchasing: A comparative study of AI and human agents

- Sunhwa Choi and Youjae Yi
- Is this review Helpful? How product gender, verification, and valence shape perceived helpfulness

- Sevincgul Ulu, Can Uslay and Yeniyurt, Sengun (Shen)
- The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention

- Kai Zhang, Biao Luo, Juanjuan Yan and Xiuzhen Weng
- A general framework for retailer competition under elastic demand and quantity-dependent transport costs

- Rosa-Branca Esteves and Francisco Carballo-Cruz
- Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics

- Hui Xia, Longyun Zhang, Junjie Chen and Xinchun Wang
- Snack dilemma: How vending machines influence choice of virtue and vice foods

- Agnese Perfetti, Rocco Pietrini, Daniele Scarpi and Giacomo Gistri
- Understanding the impact of digital cue on consumer e-WOM for plant-based food: A situational experiment to explore the roles of sensory experience and social influence

- Ruqiu Ma and Bei Zhang
- Too pretty to resist? Exploring the impact of virtual influencers’ beauty level on consumer reactions

- Hui Xia, Yuqing Yang and Xinchun Wang
- When found, it is expensive! The influence of perceived justice and anger in out-of-stock followed by over-price scenarios

- Marcelo Carvalho, Evandro Luiz Lopes, Luis F. Martinez and Eliane Herrero
- Shaping consumer purchase and experience with paradoxical marketing

- Yixuan Niu, Yadi Feng, Bin Li and Baolong Ma
- The impact of strategic influencer interaction styles on consumer decision-making: An elaboration likelihood model perspective

- Zhiwen Li, Prince Owusu, Baojiao Wang and Fang Lu
- When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases

- Daria Koksal, Melanie Moore Koskie and William B. Locander
- Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension

- JungKun Park and Suhyoung Ahn
- Temporal perspective shapes customers’ food preference: hedonic versus eudaimonic motives for activities

- Juan Liu and Fangxuan Sam Li
- From taste to price: Comparative analysis of customer satisfaction factors in three food products

- Peyman Zandi, Narges Soleiman Ekhtiari and Shahryar Sorooshian
- How is NFT fashion distinct from digital fashion? insights from mixed-methods research combining social listening and Consumer surveys

- Ki, Chung-Wha (Chloe), Lee, HyunHwan (Aiden), Magnum Lam, Eugene Cheng-Xi Aw and Christina W.Y. Wong
- When time runs out, what do they let go? Time pressure, ad type, and psychological resilience in ad avoidance

- Ziyue Wu, Yanping Gong, Rong Huang and Zhuo Chen
- Generative AI advertisements and Human–AI collaboration: The role of humans as gatekeepers of humanity

- Johnson Clement Madathil
- Mining online reviews by deep learning-based UIE-ERNIE for AI-empowered live streaming product selection

- Yanfang Ma, Jialei Li, Zongmin Li, Yu Gong, Zhao Zhao and Xiaoyu Wang
- Engaged to Gain: How psychological needs drive integrative benefits via online customer engagement

- Roopendra Roopak, Somnath Chakrabarti and Naman Sreen
- A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements

- Ruiqi Yao, Guijie Qi, Hua Sun and Dongfang Sheng
- The impact of AR app characteristics on telepresence, customer experience, and continued app usage intention: The moderating effect of consumer innovativeness

- Jiaman Song, Qin Wang and Ho-Taek Yi
- When consumers suppress: Exploring the dynamics of thought suppression, information search, and purchase intentions

- Miao Miao, Yuki Nishida, Zhen Li, Min Hou and Zening Song
- Winners and Losers: Store-Type and regional variations in response to mandatory retail closures

- Hwan Chung and Min Kim
- The power of emojis: Enhancing the willingness to adopt chatbot recommendations

- Huili Yan, Tian Tian and Hao Xiong
- Understanding user acceptance and engagement in the Metaverse: A Dual experimental approach to advertising strategy

- Hoik Kim and Han-Min Kim
- Awe-inspired experience in the metaverse: A multi-study investigation

- Pradeep Kautish, Weng Marc Lim and Nisarg Joshi
- Winning markets via live-streams: Competitive manufacturers' channel strategies

- Jing Yu, Lin Wang, Wenqing Zhang and Chi Zhou
- Rich in modality, poor in value? Understanding the impact of multimodality on review helpfulness

- Sun Qiao, Yin Meng and Wu Feng
- Why do users trust Robotaxi? Analyzing user differences and adoption behavior from a socio-technical perspective

- Yuan Xiong Liu, HanXi Li and Younghwan Pan
- Manufacturers’ channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting

- Tianyang Yu, Jingyang Dong, Xingtang Wang and You Qu
- Measuring the consumer livestreaming experience: Scale development and validation

- Hamed Azad Moghddam and Gary Mortimer
- Scarcity, symbolism, and social identity (3S): Unpacking drivers of conspicuous consumption of virtual gear in the metaverse

- Kaige Bai and Yuliang Liu
- Privacy violation and diverse choice: How privacy violation shapes subsequent consumers’ variety-seeking behaviors?

- Xianan He, Qing Xia and Wenqi Feng
- The hidden signals of luxury: Investigating inconspicuous consumption and the mediating role of social connectedness

- Minjung Cho and Erin Cho
- Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study

- Kai Zhang and Xiaoting Cheng
- AI vs. human: A large-scale analysis of AI-generated fake reviews, human-generated fake reviews and authentic reviews

- Yuexin Zhao, Siyi Tang, Hongyu Zhang and Long Lyu
- Drivers of stealth luxury: Fashion capital on inconspicuous luxury consumption

- Jin Jeong and Yuri Lee
- Factors impeding buy now, pay later (BNPL) adoption in India: A mixed-method approach

- Shreya Mukherjee
- Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content

- Timothy Jung, Maksym Koghut, Eunseo Lee and Ohbyung Kwon
- Research on fear of artificial intelligence among the elderly: The key of education and the prison of female

- Wei Li, Yaping Chang, Yinghao He and Hong Li
- The power of nonverbal cues: Evidence from video mining in live streaming e-commerce

- Yuangao Chen, Shuyi Hu, Lu Wang, Shuiqing Yang, Shasha Zhou and Pengxiang Hu
- Optimal privacy service strategies for omnichannel retailers: A combination of nonlinear optimization and evolutionary game approaches

- Jin-shi Cheng, Zhi-yuan Song and Yong Liu
- Understanding consumer responses to robot roles in human-robot service collaboration

- Yi Li, Yaping Chang, Tangwutu Yang and You Li
- Surprise discounts promote more effectively than unexpected discounts: The moderating effect of consumption goal

- Xu, Tengyue (Tsuki), Enzhu Wang, Zhilin Yang, Xinyue Zhou and Guomeng Zheng
- Exploring AI assistant in luxury brands: How social presence and emotional appeal drive technology adoption

- Hyun-Jin Kim, Suhyoung Ahn and Sangbeak Ye
- Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust

- Amjad Hussain Laghari, Han Ping, Shabana Memon and Zohaib Hussain Makhdoom
- Adding warmth to packaging! The impact of anthropomorphism in packaging on anticipated consumption enjoyment

- Libin Chen, Miaoran Zhang and Ke Ma
- Too smart to matter? The psychological meaning of cognitive labor in consumer resistance to AI

- Sreejesh S, Irfan Shamim and Omkumar Krishnan
- How to build CSR image with mixed-reward loyalty programs

- Aida Mimouni-Chaabane and Parguel, Béatrice
- Smart shopping meets sharing: Three-way interactions in omnichannel retailing

- Peiyu Pai, Chung-Hui Tseng, Jun-Yu Zhong and Wei-Jen Huang
- Redefining consumer experience through artificial intelligence in the luxury retail sector

- Coral Cenizo
- Augmented reality in E-Commerce: A dual value and barrier-based perspective on Gen Z's satisfaction and AR-Integrated shopping behavior

- Advitya Indu Mahajan, Rashi Taggar and Suruchi Gupta
- Live streaming channel strategies in the presence of the dual effect of influencers

- Junlin Chen, Xiaohan Li, Ying Zhang and Bangdong Zhi
- Views or likes? Utilizing social paratexts to make recommendations more effective in mobile social E-commerce: Construal level perspective

- Xu Li, Qiqi Jiang and Kanliang Wang
- Pre-owned, still precious: How emotional attachment shapes pre-owned luxury consumption

- JungKun Park, Suhyoung Ahn and Sangwoo Lee
- Editorial Introduction: Innovations for smart and sustainable retailing

- Weon Sang Yoo and JungKun Park
- When help backfires: Exploring the unexpected consequences of helpful reviews on word-of-mouth

- Jonghwan Kim and Shijin Yoo
- Unraveling the consumer geography from the review big data: A supply-demand duality perspective using store density and expenditure intensity

- Feng Gao, Zhaocheng Bai, Jiemin Wu, Zirui Chen, Wangyang Chen, Guanyao Li and Shunyi Liao
- Critical success factors for metaverse implementation in the service industry: A hybrid ISM-DEMATEL approach

- Ming Chi, Shenghua Ren, Yongshun Xu, Yanli Chen and Yuetong Wu
- Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective

- Virginie Lavoye and Harish Kumar
- When virtual influencers cause service failures: The impact of human likeness and beauty types on social psychological distance and consumer intentions

- Songmee Kim, Chorong Youn, Erin Cho and Sunwoo Kim
- Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility†[J. Retail. Consumer Serv. 84 (2025) 1–9 104231]

- Jamie L. Grigsby, Meg Michelsen and Zamudio, César
- Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness

- Bei Zhang, Jichan Zhu, Ruqiu Ma and Yuanzhen Huang
- Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability

- Xingping Jia
- Do social media self-care influencers promote unsustainable consumption? A mixed methods study

- Aishwarya Soni and Ramulu Bhukya
- How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining

- Cheng Zhou and Bing Jiang
- Consumer welfare in the platform Economy: The role of desirable product quality

- Xiaohua Yang and Chaoqing Yuan
- How to ensure streamers tell the Truth? Compensation design for E-commerce streamers

- Lu Xiao, Xinyue Yang and Jun Wang
- Do you feel empowered by AI service robot? An exploration of consumer's social power perception in human-AI interaction

- Yong Wang, Xiaoxin Sun, Xiaochen Zhang and Haijiao Shi
- Sales mode selection and blockchain adoption decisions of alternative product supply chain under consumer skepticism

- Yingluo Yan, Fengmin Yao and Yufei Wang
- Unpacking the link between parasocial relationships and gifting in live streaming: A mediation and moderation perspective

- Lin Liu, Qi Dong, Xiaoya Wang, Chunke Su and Mengxiao Zhu
- Can imagining the future repair trust? The impact of chatbots' trust repair on the continuous interaction intention in service failure

- Xueying Wang and Yuexian Zhang
- Enhancing acceptance of reusable express packaging: A mixed-method study to reveal the net effects and configurational effects of consumers’ perceptions

- Jiahui Yang, Li Cai, Xinyan Gong, Xiaona Li, Menghua Yang and Ruyin Long
- Customer inspiration in the metaverse: Antecedents, mechanisms, and outcomes

- Saleh Bazi and Doa'a Hajawi
- The impact of relationship strategy on customer engagement in paid membership programs

- Xiangming Ren, Xiaorong Fu, Rui Luan and Lifei Bai
- Consumer behavior and market substitution in the automobile retail sectors of Russia and China amidst global economic sanctions and uncertainty

- Konstantin Ishumbaev, Zhen Zhu, Yasin Ileye and Abdul Karim Armah
- Augmented reality and spatial fit uncertainty in online retailing

- Alexander Pfaff and Martin Spann
- “Holiday effect†in online product Returns: Evidence from negative expectation disconfirmation and post-purchase dissonance

- Yun Wang, Bo Yu, Jing Chen and Tausifur Rahman Johan
- Self-recovery or human Intervention? understanding the role of task type and failure frequency in chatbot failure recovery

- Zhenzhen Lu and Qingfei Min
- Explaining and predicting new retail market and consumer behavior habits using partial least squares structural equation modeling (PLS-SEM)

- Jun-Hwa Cheah and Joseph F. Hair
- Left out, stay out? The impact of social exclusion on consumer engagement in brand activism

- Scheng Xie and Haiying Wei
- Anthropomorphic design in AI Recommendation: Heterogeneous effects of big five personality traits

- Wanshu Niu, Liqiang Huang and Yahe Tan
- Reimagining retail: Technology at the frontline, across the value Chain, and toward sustainability

- Carsten D. Schultz
- Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress

- Won-Moo Hur and Yuhyung Shin
- Human-AI collaborative recovery: How recovery sequence and strategy order drive consumer forgiveness

- Guangmei Yang and Bingjia Shao
- Slow consumption in accelerating society: The impact of perceived busyness on consumers' preference for experiential consumption

- Hui Zhang, Lidong Zhu, Ayuan Zhang and Dewen Liu
- Proto-practices of online circular shopping: an affordance-based perspective

- Sörum, Niklas
- Retailing and consumer services in emerging countries: Sustainability challenges in a turbulent world

- Muriel Fadairo, Mbaye Fall Diallo and Souad Djelassi
- Does atypical packaging design enhance the appeal of healthy food? Evidence from multiple experiments

- Chonghuan Xu, Shengjiao Niu, Yajuan Wang and Herbert Sima
- The more congruent, the better? The role of recommendation content congruence on consumers' click-through intention in in-feed advertising

- Wenfang Fan, Bingjia Shao and Yong Zhang
- Editorial Introduction: Impact of the metaverse on online retailing

- Debarun Chakraborty and Nripendra P. Rana
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