Constructing a mixed-logit model with market positioning to analyze the effects of new mode introduction

Chih-Wen Yang and Yen-Ching Sung

Journal of Transport Geography, 2010, vol. 18, issue 1, 175-182

Abstract: This study aims to investigate how the introduction of high-speed rail (HSR) influences traveler choice behavior and the market structure in the western corridor of Taiwan. A new mixed-logit model with factor decomposition is constructed to analyze the market positioning of the existing modes and HSR; the data is collected using the stated preference method. The empirical results show that travel cost is the major factor in market positioning. After the introduction of HSR, travelers’ mode preference did not change, whereas locations across modes on the market-positioning map as well as some coefficients of the explanatory variables changed.

Keywords: Market positioning; Mixed-logit model; Heterogeneity; Stated preference; High-speed rail (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jotrge:v:18:y:2010:i:1:p:175-182

DOI: 10.1016/j.jtrangeo.2009.01.005

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