Tourism destination preferences of low-cost airline users in the East Midlands

Lisa Davison and Tim Ryley

Journal of Transport Geography, 2010, vol. 18, issue 3, 458-465

Abstract: Increasing demand for air travel, associated with the boom in low-cost airlines, has assisted tourism growth. Expanding opportunities from regional airports underpin an increased propensity to fly. This paper examines European tourism destination preferences and price sensitivity to fly by population segment from an air travel household survey in the East Midlands region of the United Kingdom. Of the eight typical low-cost airline destinations presented to respondents cultural locations such as Rome are preferred. Weekend break leisure trips are particularly attractive to those in employment. Price sensitivity, suggests that increasing financial pressures will have an impact upon growth, however demand for an annual holiday is important, particularly for families.

Keywords: Low-cost airline; Tourism; Demand (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jotrge:v:18:y:2010:i:3:p:458-465

DOI: 10.1016/j.jtrangeo.2009.07.004

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