Exploring the use of travel information – identifying contextual market segmentation in Seoul, Korea

Chang-Hyeon Joh, Backjin Lee, Miyoung Bin, Theo Arentze and Harry Timmermans

Journal of Transport Geography, 2011, vol. 19, issue 6, 1245-1251

Abstract: As the amount of information is rapidly growing, and ubiquitous urban environments are emerging, the question which kind of information to provide is a major challenge for commercial and public travel-information service providers alike. This paper reports the analyses of recent data, collected in Metropolitan Seoul, about the acquisition of travel information. The study applies CHAID analysis to find homogeneous segments in travel information acquisition. Findings indicate that contextual variables are crucial to explain information acquisition behaviour, depending on decision context. The implication is that both socioeconomic and contextual variables are important to better understand the acquisition (and provision) of travel information. The results have important implications for managers and policy-makers, in particular in the way they respond to dynamic, contextual market segmentation.

Keywords: Public transportation information services; Information acquisition; Information type; Decision rule; Decision context (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0966692311000846

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jotrge:v:19:y:2011:i:6:p:1245-1251

DOI: 10.1016/j.jtrangeo.2011.06.001

Access Statistics for this article

Journal of Transport Geography is currently edited by Frank Witlox

More articles in Journal of Transport Geography from Elsevier
Bibliographic data for series maintained by Catherine Liu ().