Travellers’ profiles definition using statistical multivariate analysis of attitudinal variables

Cristina Pronello and Cristian Camusso

Journal of Transport Geography, 2011, vol. 19, issue 6, 1294-1308

Abstract: This paper aims at presenting a set of travellers’ typologies using attributes characterizing people’s attitude, through an Exploratory Factor Analysis (EFA), and a subsequent cluster analysis (CA), based on the obtained latent constructs. The final goal is to contribute to deepen the knowledge on market segmentation in order to define more people-oriented transport policies, focusing on a medium size Italian city, Alessandria. Six factors have been defined on which the k-means cluster analysis has been applied finding four travellers’ profiles.

Keywords: Travel behaviour; User profile; Attitude; Factor analysis; Cluster analysis (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (29)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jotrge:v:19:y:2011:i:6:p:1294-1308

DOI: 10.1016/j.jtrangeo.2011.06.009

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