Passenger perceptions of the green image associated with airlines

Robert Mayer, Tim Ryley and David Gillingwater

Journal of Transport Geography, 2012, vol. 22, issue C, 179-186

Abstract: Environmental issues in air transport have grown in importance in recent years, and in response some airlines have been proactive to demonstrate their ‘green’ credentials. The aim of this paper is to identify air traveller perceptions of different airlines with regard to green image, and how passengers perceive different measures that airlines can introduce to reduce their environmental impact. The research is based on a large quantitative survey, of over 600 air travellers, conducted at Liverpool John Lennon Airport between April and July 2010. The data in this papers stems from a range of attitudinal statements on airlines, and measures that airlines could adopt to improve their environmental performance.

Keywords: Green image; Airline; Environment; Passenger attitude (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (20)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jotrge:v:22:y:2012:i:c:p:179-186

DOI: 10.1016/j.jtrangeo.2012.01.007

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