Sometimes you want people to make the right choices for the right reasons: potential perversity and jeopardy of behavioural change campaigns in the mobility domain

Marco te Brömmelstroet

Journal of Transport Geography, 2014, vol. 39, issue C, 141-144

Abstract: •The transport policy domain is seeing a surge of behavioural change campaigns.•More attention for unintended and undesirable consequences of these are needed.•Hirschmann triad of futility, perversity and jeopardy can be a useful heuristic for this.•Financial rewards and gamification are effective but concerns about unintended consequences can be raised.•Researchers and practitioners need to develop more sensibility for this to counter solutionist tendencies.

Keywords: Behavioural change; Mobility; Futility; Perversity; Jeopardy (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jotrge:v:39:y:2014:i:c:p:141-144

DOI: 10.1016/j.jtrangeo.2014.07.001

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