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The price paid: Heuristic thinking and biased reference points in the housing market

Charlotte C. Meng

Journal of Urban Economics, 2023, vol. 134, issue C

Abstract: Does the power of reference points mean that minute differences in a purchase price then reverberate in future sales prices? In this research, I show that if previous sales prices are round numbers, defined as multiples of £1,000 (e.g. £231,000), subsequent sales prices entail a considerable premium relative to similar properties that were previously priced at charm numbers that are marginally below those round numbers (e.g. £230,999 or £230,950). Using a sample of repeat sales from the Greater London region from 1995 to 2017, I estimate the premium to be approximately 4 percent after controlling for property characteristics and a large set of fixed effects. Increasing public accessibility of information attenuates the effect. Tax considerations, financial constraints, and pricing errors cannot explain the result. I propose a framework of reference dependence and left-digit bias to explain the result, highlighting the presence of behavioural biases in household decisions, even when very high stakes are involved.

Keywords: Left-digit Bias; Reference dependence; Behavioural economics; Housing markets (search for similar items in EconPapers)
JEL-codes: D12 D91 R31 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:juecon:v:134:y:2023:i:c:s0094119022000900

DOI: 10.1016/j.jue.2022.103514

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