Are there first mover advantages for producers of energy-efficient appliances? The case of refrigerators

Thomas Cleff and Klaus Rennings

Utilities Policy, 2016, vol. 42, issue C, 42-50

Abstract: How can the position of countries competing for the energy efficiency market be assessed? To answer this question, we analyze the situation of the global refrigerator market. The lead market is Germany, followed by Korea und Italy. First mover advantages can be realised in Germany, backed by high European efficiency standards which diffuse after some years to other countries. Since the pay-off time for energy-efficient refrigerators is quite long, a second mover strategy with low prices is promising especially when electricity prices and national income are low, as in Asia and Russia. Some producers apply both strategies in different markets.

Keywords: Energy efficiency; Lead market; First mover (search for similar items in EconPapers)
JEL-codes: O33 Q01 Q55 Q58 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:juipol:v:42:y:2016:i:c:p:42-50

DOI: 10.1016/j.jup.2016.03.004

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