Farm diversification strategies in response to rural policy: a case from rural Italy

Marcello De Rosa, Gerard McElwee and Robert Smith

Land Use Policy, 2019, vol. 81, issue C, 291-301

Abstract: Entrepreneurial turns, serendipitous events, entrepreneurial skills and values are critical to the success of rural SMEs. Likewise, ‘Resource Orchestration’ is an important element of strategic, entrepreneurial activities. An analysis of a case study of a rural family farm business in Italy is provided demonstrating an innovative model of ‘rural entrepreneurship’ focused on farm diversification to valorise full employment of family members and increased productivity as a direct response to rural policy. The analysis shows how collective family entrepreneurship can exploit ‘clusters of opportunities’ through updating entrepreneurial skills. ‘Serendipitous acts’ are integrated into localised diversification strategies.

Keywords: Rural policy; Rural Italy; Family farms; Familial leadership; Entrepreneurship; Serendipity (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:lauspo:v:81:y:2019:i:c:p:291-301

DOI: 10.1016/j.landusepol.2018.11.006

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