UK fish marketing -- a fresh approach

James A. Young

Marine Policy, 1982, vol. 6, issue 1, 61-62

Abstract: The past decade has witnessed a decline in UK fish consumption, concomitent with an increase in fish imports and a dramatic shift in consumer preferences towards frozen fish. The marketing problems that these trends have caused the fish industry were investigated in a recent report commissioned by MAFF, the conclusions of which are appraised in this article. The author finds particular fault with the report's emphasis on fresh fish and the implications of this for intra-industry cooperation.

Keywords: Fisheries; Marketing; UK (search for similar items in EconPapers)
Date: 1982
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/0308-597X(82)90044-6
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:marpol:v:6:y:1982:i:1:p:61-62

Access Statistics for this article

Marine Policy is currently edited by Eddie Brown

More articles in Marine Policy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().