The effect of culture on global NFT investor attention

Zih-Ying Lin

Pacific-Basin Finance Journal, 2025, vol. 90, issue C

Abstract: This research examines the relationship between national culture and global non-fungible token (NFT) investor attention. We consider 80 countries and use Google search volumes on NFT with different regions as proxy for global NFT investor attention. The results show that individualism positively affects global NFT investor attention. This relation is still significant when we consider the COVID-19 pandemic period. We suggest that investors with a higher risk-taking preference and overconfidence may pay more attention to the NFT market. Lastly, we discuss the effects of different NFT segments and find that culture influences global NFT investor attention, especially for the art segment.

Keywords: National culture; Individualism; NFT; Investor attention (search for similar items in EconPapers)
JEL-codes: G15 G40 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:pacfin:v:90:y:2025:i:c:s0927538x25000332

DOI: 10.1016/j.pacfin.2025.102696

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