Why doorstepping can increase household waste recycling

Y.C. Dai, M.P.R. Gordon, J.Y. Ye, D.Y. Xu, Z.Y. Lin, N.K.L. Robinson, R. Woodard and M.K. Harder

Resources, Conservation & Recycling, 2015, vol. 102, issue C, 9-19

Abstract: In this study we report on a doorstepping intervention which produced a 12.5%, statistically significant, increase in the recycling capture rate. More importantly, we investigate why doorstepping caused the increase, through focus groups, structured interviews and questionnaires. By analyzing the findings with respect to a pragmatic set of eleven clusters of determinants of behaviour change, we find that social norms and emotion were important, with prompts as a more minor determinant. We can now plan further doorstepping knowing an emphasis on these is useful. Knowledge, skills, belief of consequences, belief of capability, action planning, role clarification, feedback, and motivation were determinant clusters found not to be important in this case.

Keywords: Doorstepping; Pro-environmental; Behavior change; Food waste; Recycling; Apartments (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:recore:v:102:y:2015:i:c:p:9-19

DOI: 10.1016/j.resconrec.2015.06.004

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