Chapter 12 Digital Shipping: The Greek Experience
Nikitas Nikitakos and
Maria A. Lambrou
Research in Transportation Economics, 2007, vol. 21, issue 1, 383-417
Abstract:
While electronic business (e-business) is developing rapidly, the pace and pattern of development of these technologies and related business practices are quite variable across countries and industries. In the shipping industry today, we observe various implementations and modes of use of maritime electronic services, which target at the facilitation of maritime business operations and tasks such as, chartering, procurement, manning, planned maintenance, technical and operational monitoring of the vessels, voyage planning and navigation as well as safety, security and emergency operations. Additionally, great efforts are made in order to integrate applications and provide value-added services. For some scholars, the global economy is converging towards common, homogenized and integrated organizational models, whereas e-business methods are seen as a set of practices congruent with the "modern" way of organizing economic activities. In our work, we review current practices and emergent patterns regarding digital shipping, we cite empirical evidence on e-readiness and maturity related with e-business models, digital modes of operation and enabling technologies, as well as perceptions of key barriers and incentives in the Greek-owned shipping sector, as interlinked with overall firm characteristics and strategies. Whereas in the Greek-owned financially robust shipping sector, we observe a low level of use and very moderate technology evolution trends, we seek a more thorough understanding of the digital mode of operation in the international shipping industry context; we devise a combined frame of analysis consisting of (a) a typology of digital shipping business models and (b) an extended Technology Acceptance Model for digital shipping. We consider postulations about emergent digital shipping modes of operation and important determinants of an organizational decisional context, as essential means in order to set digital shipping strategies, design market policies, and design and implement business models and technical options towards a future frictionless and networked shipping environment.
Date: 2007
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