Transport choice behaviour of Chinese and Australian tourists in Scotland

Gary Hough and Ahmed Hassanien

Research in Transportation Economics, 2010, vol. 26, issue 1, 54-65

Abstract: This study aimed to investigate and analyse the internal pre-purchase transport choice behaviour of Chinese and Australian tourists in Scotland. A literature review was carried out to explore the pre-purchase internal transport choice behaviour of tourists. A questionnaire was designed based on the findings of the literature review. A convenience sampling plan was developed to achieve a valid and statistically significant sample size for the two selected markets: Chinese and Australian tourists. Surveys were distributed directly within the Highlands and indirectly through tour operators. A number of significant differences in pre-purchase transport choice behaviour were found between independent and tour travellers and between Chinese and Australian tourists. A number of other variables including English language capabilities, country of residence, education levels and previous travel experience were also found to have significant influences on the process. A number of recommendations relating to market analysis and research, promotion and product development were made to Scottish tourism transport providers based on the findings.

Keywords: Consumer; behaviour; Internal; pre-purchase; transport; choice; Transport; mode; Australian; and; Chinese; tourists (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (6)

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