Characterizing international competitiveness in international business research: A MASI approach to national competitiveness

Dong-Sung Cho, Hwy-Chang Moon and Min-Young Kim

Research in International Business and Finance, 2008, vol. 22, issue 2, 175-192

Abstract: As one of two main players in international business, countries have a great influence on competitiveness of multinational corporations (MNCs). This article introduces a MASI methodology to systematically incorporate location-specific factors as sources of competitive advantage into the realm of international business research. The MASI approach provides (1) the dual double diamond (DDD) model for measuring national competitiveness (measure); (2) the 3 × 3 framework for classifying country groups (analyze); (3) an application of business strategy models (cost versus differentiation) to the analysis of national competitiveness (simulate); (4) a series of viable strategies to enhance national competitiveness (implement). Empirical analyses with the MASI methodology of 66 countries demonstrate the validity of the DDD model, features of national competitiveness, and implications for MNCs to enhance competitive advantages.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:eee:riibaf:v:22:y:2008:i:2:p:175-192

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