Should online social Medias (OSMs) be banned at work? The impact of social Medias on employee productivity in Ambo University, a case study

Daniel Tadesse Tulu

Research in International Business and Finance, 2017, vol. 42, issue C, 1096-1102

Abstract: The study examines the relationship between the productivity of employee of Ambo University, academic staff and online social Medias by considering the major variables of the study like marital status, duration of stay of the Medias, frequency of usage, usage style, addiction status, purpose, time of usage and necessity of the Medias. For the study 112 academic staffs are partaken from various colleges, institutes and schools of the University. Binomial logistic regression is employed to find the significant factors that affect productivity. The study shows OSMs have positive impact on productivity of academic staff. Youngster academicians are more users of the Medias than oldies. It is found using for average time during official working hours, doesn’t harm the productivity of teachers. Necessity of the OSMs is significantly affect the productivity of the teachers because it is crucial for teaching and learning process. In addition, purpose of usage of OSMs, Frequency of visit, duration of stay on the Media, time of usage and addition to OSMs has also significantly affects independent variable. Marital status and sex of the teacher are statistically insignificant and has nothing to do with the using the Medias and productivity of the teachers. Since using OSMs not merely took the time of teachers, it doesn’t necessarily lower the productivity because they can perform some other unproductive activities instead. Therefore, it is suggested that academicians are fully granted right to use OSMs and university is advised to give training and awareness program on how to use in a way that it gives better benefit than simply ban Medias.

Keywords: Online social medias; Productivity; Academic staff; Ambo university (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:riibaf:v:42:y:2017:i:c:p:1096-1102

DOI: 10.1016/j.ribaf.2017.07.044

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