An asymmetrical approach to understanding consumer characteristics in banking trust during the COVID-19 pandemic in Italy

Aymen Ammari, Evita Allodi, Dario Salerno and Gian Paolo Stella

Research in International Business and Finance, 2023, vol. 64, issue C

Abstract: This study aims to examine how perceived banking management, the perception of the context in which the banking system operates, and other consumer characteristics have interacted to create different recipes of banking trust during the second wave which began in October 2020 of the COVID-19 pandemic in Italy. To scrutinize this configurational reasoning, fuzzy set qualitative comparative analysis (fsQCA) was implemented. Using a sample of 1319 Italian respondents, this study suggests that high financial literacy combined with an optimistic attitude during the pandemic are key factors for achieving high banking trust. Furthermore, the results suggest that high perceived conspiracy is linked to low banking trust. These findings can help managers design differentiated strategies to attract depositors and invite the Italian government to double its efforts in restoring the people’s optimism.

Keywords: COVID-19; Pandemic; Trust; Risk perception; Banking system; Conspiracy (search for similar items in EconPapers)
JEL-codes: G21 G41 (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:riibaf:v:64:y:2023:i:c:s0275531923000296

DOI: 10.1016/j.ribaf.2023.101903

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