A study on the impact mechanism of internet embedding on rural E-commerce entrepreneurship

Ying Song, Lu Yang and Lu Li

Research in International Business and Finance, 2024, vol. 68, issue C

Abstract: In the context of the rapid development of global Internet and e-commerce, rural e-commerce entrepreneurship has become an important driving force for rural e-commerce development. Using micro-survey data from five national e-commerce demonstration counties in China, this paper empirically examines the impact of Internet embedding on rural e-commerce entrepreneurship and the mediation effect of social capital. The results show that farmers are more likely to choose an independent entrepreneurship channel than a cooperative entrepreneurship channel when the Internet is embedded in rural areas. Then, social capital plays a suppressing effect between Internet embedding and farmers’ e-commerce entrepreneurial choices. In addition, under the condition of Internet embedding, farmers with more social capital are more likely to choose cooperative e-commerce entrepreneurship channels.

Keywords: Farmers’ e-commerce entrepreneurship; Social capital; Entrepreneurial channels; Internet embedding (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:riibaf:v:68:y:2024:i:c:s0275531923003227

DOI: 10.1016/j.ribaf.2023.102196

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