Gender stereotypes as cultural products of the organization

Iiris Aaltio-Marjosola

Scandinavian Journal of Management, 1994, vol. 10, issue 2, 147-162

Abstract: This study seeks to understand how organizational cultures produce gender stereotypes. It is suggested here that interpretations of what it means to be "successful" in a corporate culture, and the stories reflecting these ideals in organizational talk, can be a crucial means to an understanding of the phenomenon. Ethnographic interview material is used to illustrate the way in which contrasting ideals for male and female behaviour evolve and remain in organizational memory in an enterprise with highly gender-segregated work structures. These stereotypes will restrict individual choices within the organizational boundaries. It is further suggested that a tendency to glorify strong organizational cultures imbued with heroic ideals may favour male ways of acting in organizations.

Keywords: Organization; culture; gender; stereotypes; dress; ideals; cultural; change (search for similar items in EconPapers)
Date: 1994
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