Transaction, interaction, institutionalization: Toward a dynamic theory of hybrid governance

Niels Noorderhaven ()

Scandinavian Journal of Management, 1995, vol. 11, issue 1, 43-55

Abstract: Intensive long-term customer-supplier relations, or hybrids, are becoming a prevalent feature of more and more industrial markets. Received transaction cost economics and the interaction approach developed in the context of the International Marketing and Purchasing projects give different (arguably: complementary) accounts of the mechanisms underlying hybrids and the factors leading to their formation. A model integrating elements of both approaches is developed. The model is dynamic in that it consists in propositions regarding the occurrence of shifts from one form of governance to another.

Keywords: Transaction; cost; economics; interaction; approach; institutionalization; hybrid; governance; customer-supplier; relations (search for similar items in EconPapers)
Date: 1995
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