Episodes and bonds in investor relationships

Pekka Tuominen

Scandinavian Journal of Management, 1999, vol. 15, issue 3, 269-288

Abstract: The purpose of this study is to provide understanding and offer new insights into the evolving episodes and bonds in investor relationships. Short-term investor episodes form the initial basis of long-term interaction between the partners in the investor community. Various investor bonds may evolve. Attraction is mainly a future-oriented bond that incorporates the expectations of each party concerning the potential rewards of the exchange relationship over time. Trust clearly has its roots in the common history of the relationship, but it is also essentially coloured by current expectations about the future. Commitment is the most advanced bond and takes the most time to develop. Above all it reflects the history of the relationship. Critical events may function as driving or checking forces in investor relationships.

Keywords: Investor; relationships; Bonding; models; Relationship; marketing; Interaction; The; IMP; group; Attraction; Trust; Commitment; Listed; companies (search for similar items in EconPapers)
Date: 1999
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