'Green' certification as a managerial technology

Jan Mouritsen, Jesper Ernst and Aksel Møller Jørgensen

Scandinavian Journal of Management, 2000, vol. 16, issue 2, 167-187

Abstract: This paper analyses the role of the 'green' standard BS 7750 in 11 Danish firms and discusses why firms seek certification according to this standard, which is voluntary. In addition to possible greening effects, the paper identifies four other types of effects that are more orientated towards the management of the firm. It is possible for managers to draw on the goodwill associated with such a green standard to transform the firm making it more efficient, creating a better marketing platform, defusing public political interests, or creating an interorganisational network of competence-sharing. The 'green' standard is thus mobilised not only to protect the environment but also to act as a managerial technology, mobilising interests of the firm rather than just those of the environment.

Date: 2000
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