Entry and survival: the case of foreign banks in Norway
Adrian Tschoegl ()
Scandinavian Journal of Management, 2002, vol. 18, issue 2, 131-153
Abstract:
After a long history of closure to foreign banks, Norway opened in 1985. The foreign banks that then entered had divergent firm-specific resources and followed divergent strategies. Key factors in entry were the foreign banks' prior experience in Norway itself, the foreign banks' advantages vis-à-vis domestic banks, and rivalrous interaction with home-country banks. Key survival factors included the pre-existence of relationships with Norwegian firms, prior experience in Norway, the size of the entrant at start-up, and the size of the parent.
Keywords: Entry; Foreign; banks; Survival; Bank-firm; relationships; Market; opening (search for similar items in EconPapers)
Date: 2002
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