EconPapers    
Economics at your fingertips  
 

Multiunit organization and multimarket strategy: the dynamics of market entry and commitment

Henrich R. Greve and Hitoshi Mitsuhashi

Scandinavian Journal of Management, vol. 20, issue 1-2, 9-30

Abstract: Recent work on multiunit-multimarket (MUMM) firms has shown that the market entry behavior of these firms is influenced by learning processes and by opportunities for reduced competition with firms that have a high degree of multimarket contact. There is still uncertainty as to the prominence of these motives in guiding entry behavior, and the important implications for market competition and antitrust enforcement calls for further research on this theme. We review work on the way MUMM firms determine market entry and product innovation, and present some results on the patenting behavior of large Japanese shipbuilding firms. The findings suggest that firms are more likely to take out patents if their multimarket overlap with other firms in the market is high.

Keywords: Multiunit; organization; Multimarket; competition; Market; entry; Patents; Shipbuilding; industry; Japan (search for similar items in EconPapers)
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0956522104000235
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:scaman:v:20:y::i:1-2:p:9-30

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/872/bibliographic
http://www.elsevier. ... me/872/bibliographic

Access Statistics for this article

Scandinavian Journal of Management is currently edited by Janne Tienari

More articles in Scandinavian Journal of Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

 
Page updated 2025-03-19
Handle: RePEc:eee:scaman:v:20:y::i:1-2:p:9-30