Strategic intent as a rhetorical device
Saku Mantere and
John A.A. Sillince
Scandinavian Journal of Management, 2007, vol. 23, issue 4, 406-423
Abstract:
Strategic intent is a useful concept in accounting for purpose and continuity of goals in an organization adapting to internal and external developmental pressures. Yet, extant literature on strategic intent does not account for heterogeneity of goals within an organization. Indeed, there is confusion over who possesses strategic intent. In this paper, we seek to revitalize the concept of strategic intent by exploring its potential as a rhetorical device. Based on philosophical theory of collective agency, we argue that to realize the integrative promise of strategic intent in organizations, achieving coherence between multiple intents is the most viable option. Drawing from rhetorical theories, we investigate the processes involved in diffusing intent and building coherence between multiple intents.
Keywords: Strategic; intent; Rhetoric; Agency; Coherence; Strategy (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations: View citations in EconPapers (4)
Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0956522107000280
Full text for ScienceDirect subscribers only
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:eee:scaman:v:23:y:2007:i:4:p:406-423
Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/872/bibliographic
http://www.elsevier. ... me/872/bibliographic
Access Statistics for this article
Scandinavian Journal of Management is currently edited by Janne Tienari
More articles in Scandinavian Journal of Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().