On the discursive construction of a socially responsible organization

Marjo Siltaoja

Scandinavian Journal of Management, 2009, vol. 25, issue 2, 191-202

Abstract: Summary Drawing upon critical discourse analysis, this article investigates how a newspaper organization is discursively legitimized as a socially responsible organization. The empirical data are based on 16 interviews conducted among the employees of a newspaper organization. The study has two main implications. First, I suggest that corporate social responsibility in a newspaper organization is constructed around a discursive struggle concerning the role and goals of the newspaper business. More importantly, such debate includes a discursive struggle between professional, social and economic claims. This study further contributes to the literature concerning discursive legitimation strategies in organizational literature by empirically examining their emergence in a CSR framework. I also demonstrate how metaphors can play an important role in constructing legitimacy and illegitimacy for certain organizational practices.

Keywords: Corporate; social; responsibility; Discursive; strategies; Finland; Legitimation; Metaphor; Newspaper; organization (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (6)

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