Environmental imagery and strategic actions

Kjell Grönhaug and Willy Haukedal

Scandinavian Journal of Management, 1988, vol. 4, issue 1-2, 5-17

Abstract: This article explores the question of whether firms belonging to the same industry may differ in their perception of environmental opportunities and threats and if so, how such perceptual divergency may affect strategy choices and outcomes. The results of a case study of two shipping companies, which had worked in very similar environments for over 20 years, demonstrated that the environmental changes were interpreted very differently and that this greatly influenced strategic choices and outcomes in the two companies.

Keywords: Environmental; cognition; strategic; choice (search for similar items in EconPapers)
Date: 1988
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