The internationalization paradox in parodi: A research tale

Hope Botti

Scandinavian Journal of Management, 1992, vol. 8, issue 2, 85-111

Abstract: This study asks what one can learn about an Italian multinational by understanding what the company means by "having to internationalize its management in order to face a globalized economy". The apparent paradox of having to "internationalize" a multinational company invites an interpretative, ethnographic research strategy which, in turn, implies a reflexive research report. The company is approached as a cultural system and the researcher is implicated in a series of conversational events which require double translation: to and from the company's discourse; to and from the discourse of "Organizational Theory". Two themes emerge from the conversations: that of a Latin Model of Transnational Corporation and that of Global Integration vs Local Autonomy. This global/local antithesis is re-read in terms of "normal"/"local" knowledge and a braided configuration emerges in which the Latin Model strives to emerge from normal, Anglo-Saxon organizational discourse and is constrained from within by the americanized discourse of increasingly crucial professional sub-cultures.

Keywords: Globalization; hermeneutics; Latin; model; organizational; ethnography (search for similar items in EconPapers)
Date: 1992
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