 Engaging academic staff in the quality assurance system in higher education: A field experimentMiguel Meléndez-Jiménez (), Antonio J. Morales and Javier Rodero Cosano Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2022, vol. 100, issue C Abstract: A randomised field experiment was conducted at the University of Malaga in 2017 to examine personalised norm-based messages’ effects on response rates to the annual faculty satisfaction survey. This research had a factorial design that combined formal versus informal writing styles with four norm-based messages: no norm, moral suasion, moral duty and social norm. The results reveal that two treatments – informal-moral duty and informal-social norm – both had the strongest positive effect. The university's quality assurance unit applied the informal-moral duty approach the following academic year, thereby increasing the overall response rate to the annual faculty satisfaction survey by 20% over the pre-intervention year. Keywords: Field experiment; Behavioural intervention; Quality assurance programme; Faculty satisfaction survey; Higher education; Personalised message; Nudging; Norm-based; Moral suasion; Moral duty (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:100:y:2022:i:c:s2214804322000957 DOI: 10.1016/j.socec.2022.101923 Access Statistics for this article Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) is currently edited by Pablo Brañas Garza More articles in Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.