Electricity saving behavior in student dorms: What message framing works?

Sukampon Chongwilaikasaem and Eva Ayaragarnchanakul

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2023, vol. 107, issue C

Abstract: Electricity consumption contributes largely to climate change. Inefficiently overused amounts of electricity can be reduced through low-cost feedback and nudges. We chose to frame different messages to alter the electricity usage behavior of students while residing in their dorm rooms at the Prince of Songkla University during the second semester of 2016. The messages used are descriptive and injunctive social norms information.

Keywords: Social norm; Message framing; Electricity conservation; Dormitory (search for similar items in EconPapers)
JEL-codes: D9 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S2214804323001143
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:107:y:2023:i:c:s2214804323001143

DOI: 10.1016/j.socec.2023.102088

Access Statistics for this article

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) is currently edited by Pablo Brañas Garza

More articles in Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) from Elsevier
Bibliographic data for series maintained by Catherine Liu ().