Impact of open-mindedness on information avoidance: Tailored vs. generic communication
Delong Meng and
Siyu Wang
Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2024, vol. 108, issue C
Abstract:
This study explores the impact of open-mindedness on tailored versus generic information communication. We develop a preference formation model and formulate the following hypotheses: (1) in the case of generic information, open-minded individuals tend to avoid information less, resulting in them being better-informed; (2) with tailored information, close-minded individuals display stronger resistance, necessitating the sender to provide additional information for effective persuasion. Our experiments validate the core theoretical predictions, with a few observed behavioral deviations: individuals tend to avoid more information than predicted, particularly when it is tailored. Our structural model attributes this reluctance to resistance in altering one’s worldview. This study makes a significant contribution to the application and testing of preference formation theory while also raising questions about the practical effectiveness of commonly used tailored communication strategies.
Keywords: Information avoidance; Bayesian persuasion; Experiment (search for similar items in EconPapers)
JEL-codes: C91 D82 D83 D91 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:108:y:2024:i:c:s2214804323001787
DOI: 10.1016/j.socec.2023.102152
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